GTM Launch Planner
Gemini interprets product requirements to generate tailored launch checklists appropriate for the launch tier. LLM reasons about which chann
Open source Repository Open in the app JSON README (API)
About
# GTM Launch Planner
> A-2904 \u2022 Marketing Strategy
## Overview
- **Persona:** VP Marketing
- **Department:** marketing
- **Objective:** Gemini interprets product requirements to generate tailored launch checklists appropriate for the launch tier. LLM reasons about which channels and tactics are appropriate for different launch types based on historical performance. so the VP Marketing can move the Launch plan creation KPI.
## KPI summary
- **Launch plan creation**: 2-3 weeks → 1 day
- **Cross-functional alignment**: 5+ meetings → Auto-orchestrated
- **Launch readiness score**: Subjective → Data-driven checklist
## Contents
- [Playbook — role, scope, guardrails](/playbook.md)
- [Source Systems](/systems/index.md)
- [Data Entities](/tables/index.md)
- [Agent Tools](/tools/index.md)
- [Workflow Stages](/workflow/index.md)
- [Query Capabilities](/queries/index.md)
- [Eval Scenarios](/tests/index.md)
- [Source Documents](/documents/index.md)
- [Claims](/claims/index.md)
- [Polic
Details
- Kind
- OKF bundles
- Topic
- AI, RAG & memory
- Publisher
- vamsiramakrishnan
- Origin
- okf_github
- Category
- dados
- Version
- 0.1
- Added
- 2026-09-09 05:05:29
- Updated
- 2026-09-09 05:05:29
- Origin id
vamsiramakrishnan/ge-agent-factory:okf/gtm-launch-planner/index.md
README
# GE Agent Factory **An agent is a contract with the external world.** It reads your systems, acts on your data, and speaks to your users — so it should be built from a contract, proven with evidence, and admitted to production by policy through a repeatable engineering process. GE Agent Factory builds agents exactly that way. A user interview, a BRD, or a PRD becomes a canonical spec — an Enterprise Agent Contract, captured in [OKF](docs/reference/okf.md), Google Cloud's Open Knowledge Format: plain Markdown, portable, vendor-agnostic. The spec generates the agent's code, evals, synthetic data, and simulated source systems; the evidence is sealed into a signed Agent Passport; and an admission gate verifies that passport before the agent ships to [agents-cli](https://google.github.io/agents-cli/), ADK Agent Engine, and Gemini Enterprise. The factory does not replace those tools — it produces the contract and proof they need. ## Start with one local proof Install directly from this GitHub repository — no npm package or registry lookup is involved: ```bash curl -fsSL https://raw.githubusercontent.com/vamsiramakrishnan/ge-agent-factory/main/packages/create-ge-agent-factory/bin/create-ge-agent-factory.mjs \ | bun - -- --yes --skills agents ``` The installer clones or reuses the repository, sets up the toolchain, exposes the agent skills, and runs the first local proof. From an existing checkout, use the shorter path: ```bash mise run setup ge prove mise run console ``` Cloud credentials are only needed when you run `ge handoff agents-cli`. [](https://shell.cloud.google.com/?cloudshell_git_repo=https://github.com/vamsiramakrishnan/ge-agent-factory&cloudshell_workspace=installer&cloudshell_tutorial=installer/TUTORIAL.md) <p align="center"> <img src="docs/assets/diagrams/signature-pipeline.svg" alt="Flow diagram: capture flows into the Enterprise Agent Contract; the contract generates code, tools, and source-system twins under authority-graph control; twins and generated code feed prove (evals, verify-stage review, promotion gate); prove produces a passport and proof pack; the passport hands off across the build boundary to agents-cli, ADK, and Gemini Enterprise" width="900"> </p> ## Why generate agents from a spec Hand-writing an agent from a business requirements document works for one demo, because one person can hold the whole intent in their head while wiring up prompts and tool calls. It stops working at the second agent: the promises end up scattered across prompts, tool definitions, mocks, and test notebooks, and the evidence that any of it holds lives nowhere — it might behave, but nothing can prove it will. Skipping the document and writing straight from judgment calls is worse, not better: there's no requirement left to check the agent against, so nothing catches it drifting from what the business asked for until a user does. Spec-driven development is not a new idea. What is new is the spec itself: one canonical Enterprise Agent Contract, captured in [OKF](docs/reference/okf.md) — the Open Knowledge Format from Google Cloud. OKF is plain Markdown with structured frontmatter: portable, vendor-agnostic, readable by a business owner, and compilable by the factory. That one spec drives every artifact downstream — machine-verifiable business logic, evals, synthetic data, and simulated third-party SaaS systems — and every stage after capture is checked against that same contract, not just generated from it once and left to drift: 1. **Capture** — start from a user interview or an existing BRD; the factory compiles it into a contract. 2. **Generate** — the contract generates the agent's ADK code and tools; a spec-to-code trace checks the result against the contract's tool intents. 3. **Evaluate** — the contract and the generated code produce the eval suite, in agents-cli's own eval format, scored against the contract's success criteria. 4. **Simulate** — the contract's declared source systems become simulated third-party SaaS backends, seeded with synthetic data, so every tool call is exercised against them before any production integration exists. 5. **Admit** — the evidence from every checked stage is sealed into a signed Agent Passport, and an admission gate — a required prerequisite, not a suggestion — verifies it before the agent ships through agents-cli to ADK Agent Engine. 6. **Run** — the deployed agent is published to Gemini Enterprise, where your business users talk to it. The passport carries standard in-toto attestations, so admission controllers you may already run — sigstore policy-controller, Kyverno, Binary Authorization — can verify the same evidence downstream. On the command line, that path is three verbs: ```bash ge capture # interview or BRD → Enterprise Agent Contract ge prove # contract → code, evals, data, simulations → a validated workspace ge handoff agents-cli # proven workspace → Agent Engine → Gemini Enterprise ``` `ge capture` opens the conversational Interview in your browser; `ge capture --from <agent-spec.json>` registers a contract you already have. At any point, bare `ge` (or `ge status`) reports where you are on the path, what blocks you, and the exact next command. A capture flow that lives entirely in the terminal is on the [roadmap](#roadmap-the-golden-path). Deciding whether you need this layer at all? Read [GE Agent Factory vs agents-cli](https://vamsiramakrishnan.github.io/ge-agent-factory/start/vs-agents-cli/). ## Works with your coding agent <p align="center"> <img src="docs/assets/icons/claude-code.svg" alt="Claude Code" height="44"> <img src="docs/assets/icons/antigravity.svg" alt="Antigravity" height="44"> <img src="docs/assets/icons/codex.svg" alt="Codex" height="44"> <img src="docs/assets/icons/gemini-cli.svg" alt="Gemini CLI" height="44"> <img src="docs/assets/icons/mcp.svg" alt="MCP" height="44"> </p> Every factory job ships as an agent skill — including the install itself ([`installing-the-factory`](skills/installing-the-factory/SKILL.md)) — so a coding agent can set up a bare machine, verify each step, and operate the factory end to end: ```bash curl -fsSL https://raw.githubusercontent.com/vamsiramakrishnan/ge-agent-factory/main/packages/create-ge-agent-factory/bin/create-ge-agent-factory.mjs \ | bun - -- --yes --skills agents # GitHub-backed clone + guided, verified install ``` | Agent | Install | | --- | --- | | **Claude Code** | `/plugin marketplace add vamsiramakrishnan/ge-agent-factory` then `/plugin install factory-bootstrap@ge-agent-factory` | | **Gemini CLI** | `gemini extensions install https://github.com/vamsiramakrishnan/ge-agent-factory` | | **Antigravity · Codex · agents-cli-style sessions** | `curl -fsSL https://raw.githubusercontent.com/vamsiramakrishnan/ge-agent-factory/main/packages/create-ge-agent-factory/bin/create-ge-agent-factory.mjs \| bun - -- --yes --skills agents` (in a checkout: `mise run skills-install`) | | **Any MCP client** | `bun tools/mcp-server.mjs` — the `factory_*` tools, same functions as the CLI verbs | Generated workspaces still hand off to [Google agents-cli](https://google.github.io/agents-cli/) / ADK / Gemini Enterprise; skills automate the setup and operations layer above that handoff. ## See it <table> <tr> <td width="50%"> <img src="docs/assets/screenshots/overview.png" alt="Console Overview screen showing where every agent sits between capture and handoff — stage counts (spec, build 362, ship, deploy 1) and health across all agents (0 deployed, 1 submitted, 1 failed)"> <br> <strong>Overview.</strong> Where every agent sits between capture and handoff, and what to do next. </td> <td width="50%"> <details open> <summary><strong>Pipeline.</strong> The build & deploy flow for one spec or a batch — same stages the CLI runs.</summary> <img src="docs/assets/screenshots/pipeline.png" alt="Console Pipeline screen: choose a route (deploy from registered specs, or interview to a registered spec) across 364 factory-grade specs, then a stage-by-stage status list"> </details> </td> </tr> <tr> <td width="50%"> <img src="docs/assets/screenshots/agent-detail.png" alt="Agent detail view for the ASC 606 Contract Analyzer: 7 of 8 build-and-release stages complete, deploy pending, next action Ship with the exact ge handoff command to run"> <br> <strong>Agent detail.</strong> Every stage's evidence in one place, down to the exact command to ship it. </td> <td width="50%"> <img src="docs/assets/screenshots/repair-queue.png" alt="Repair Queue screen showing 250 agents selected for repair, 249 needing a build, one repair run in progress"> <br> <strong>Repair Queue.</strong> Triage what's blocked across every agent at once instead of re-running everything. </td> </tr> </table> <p align="center"> <img src="docs/assets/screenshots/periodic-table.png" alt="The Periodic Table of HR Agents: 82 AI agents across 10 HR domains, laid out as a periodic-table grid with department tabs for HR, Procurement, Finance, IT, and Marketing"> <br> <em>The full catalog — 363 agents across five departments — laid out as a periodic table. One tile per agent, click to explore.</em> </p> The CLI, recorded from real runs: <table> <tr> <td width="33%"> <img src="docs/assets/tapes/ge-status.gif" alt="Terminal recording of the bare ge command, printing the status board: where you stand between capture and handoff, the project, platform health, and the suggested next command"> <br> <code>ge</code> — status board with the next step. </td> <td width="33%"> <img src="docs/assets/tapes/ge-init.gif" alt="Terminal recording of ge init writing .ge.json with project, region, and service names"> <br> <code>ge init</code> — discovers config, writes <code>.ge.json</code>. </td> <td width="33%"> <img src="docs/assets/tapes/ge-doctor.gif" alt="Terminal recording of ge doctor checking the toolchain, data stores, and tool services, ending in All hard checks passed"> <br> <code>ge doctor</code> — every layer of the platform checked, one command. </td> </tr> </table> ## Do this at scale The same contract, generated code, checked evals, and simulated systems exist today for 363 horizontal agents across HR, Finance, IT, Marketing, and Procurement, plus 150 industry-vertical agents across retail, banking, insurance, telco, and manufacturing. Browse the canonical spec and generated source for any of them, laid out as a periodic table — one tile per agent, click through to its Enterprise Agent Contract and code: | | | |---|---| | **[Horizontal catalog](https://vamsiramakrishnan.github.io/ge-agent-factory/catalog/)** | 363 shared-services agents across five departments | | **[Vertical catalog](https://vamsiramakrishnan.github.io/ge-agent-factory/catalog-verticals/)** | 150 industry agents across five verticals | | **[Catalog explorer](https://vamsiramakrishnan.github.io/ge-agent-factory/catalog/explorer/)** | both halves together, filterable by industry, function, and value stream | None of it is hand-maintained: the catalog is generated from the same drift-gated registry the factory itself builds from (`apps/factory/src/agent-spec-registry.generated.json`), so it can never drift from the specs it's showing. ## Quickstart No cloud credentials required until the handoff step; ~10 minutes end to end: ```bash curl https://mise.run | sh # once, if you don't have mise — see SETUP.md mise run setup # toolchain + the `ge` CLI on PATH (~5-10 min, one time) ge init # discover config, write .ge.json (~30 s) ge capture # capture a contract in the console Interview — or skip: prove starts from a built-in starter contract ge prove # build + evals → one validated agent workspace (~5 min, all local) ge handoff agents-cli # when ready: deploy proven agents to your own Google Cloud project ``` The result on disk after `ge prove` is the whole layer in miniature: the contract (`usecase-spec.json` with its `behaviorContract`), generated ADK code and tools, synthetic fixture data, smoke tests, an eval suite in `agents-cli`'s own format, and the artifacts the promotion gate reads. Everything before handoff is pure local computation, so it is safe to repeat; `ge prove --watch` re-proves automatically whenever a contract changes. <details> <summary>Under the hood: what each verb runs</summary> | Golden-path verb | What it runs today | |---|---| | `ge capture` | opens the console **Interview** at `http://localhost:18260/#/interview` (starting the console if needed) — conversational capture, document grounding, contract editing. `ge capture --from <agent-spec.json>` registers an already-captured contract with the catalog. | | `ge prove` | fresh machine → health check + one validated canary workspace; workspaces already built → `ge agents build` rebuilds their proof (evals + spec-to-code trace + harness verdicts + promotion gate). `--watch` re-proves on contract change. | | `ge handoff agents-cli` | hands locally proven workspaces to the cloud — `load_data` → deploy via `agents-cli deploy` → Agent Engine → register tools → publish to Gemini Enterprise. | The machinery each verb drives is first-class and directly operable too — see [Operate](#operate). </details> **→ Full setup path: [`SETUP.md`](SETUP.md). Ten-minute tutorial: [contract to handoff](https://vamsiramakrishnan.github.io/ge-agent-factory/start/quickstart/).** ## How it fits <p align="center"> <img src="docs/assets/diagrams/factory-vs-agents-cli-layers.svg" alt="GE Agent Factory turns enterprise intent into a contract (behaviorContract + generationSpec), then simulation, evals, and proof; the proof flows into agents-cli / ADK, which scaffolds the agent project and deploys it to Agent Runtime; Agent Runtime publishes into Gemini Enterprise for end users" width="900"> </p> | Layer | Owned by | |---|---| | Intent → contract → simulations → evals → proof | **GE Agent Factory** (this repo) | | Agent project scaffold, build, deploy | **agents-cli / ADK** (generated and driven by the factory) | | Runtime | **ADK Agent Engine** | | End-user surface | **Gemini Enterprise** | Everything up to *proof* is pure computation on your machine; everything after touches your Google Cloud project. Building on this machine is the default — billable cloud work is opt-in — and `ge handoff` bridges the two sides by handing a locally proven workspace to the cloud for the release stages only. (The switch that selects the side, and the rest of the machinery, live under [Operate](#operate).) <p align="center"> <img src="docs/assets/diagrams/factory-line.svg" alt="Author and Build, Validate and Refine, Release, with the build boundary between them" width="620"> </p> ## Documentation Published docs site (search, sidebar, light and dark themes): **→ https://vamsiramakrishnan.github.io/ge-agent-factory/** | | | |---|---| | **[Start Here](https://vamsiramakrishnan.github.io/ge-agent-factory/start/what-is-the-factory/)** | What the factory is, the mental model, the ten-minute tutorial, vs agents-cli. | | **[Core Concepts](https://vamsiramakrishnan.github.io/ge-agent-factory/concepts/)** | The Enterprise Agent Contract, the Authority Graph, source-system twins, evals as proof, the passport & proof pack, handoff targets. | | **[Guides](https://vamsiramakrishnan.github.io/ge-agent-factory/cookbooks/)** | Capture → compile → simulate → prove → hand off, task by task. | | **[Console](https://vamsiramakrishnan.github.io/ge-agent-factory/console/)** | The operator UI, view by view. | | **[Operations](https://vamsiramakrishnan.github.io/ge-agent-factory/operations/)** | Provision, run, observe, troubleshoot. | | **[Reference](https://vamsiramakrishnan.github.io/ge-agent-factory/reference/)** | CLI (generated from the command tree), contract schema (generated from the zod source), console APIs, config, architecture. | | **[Contributor Docs](https://vamsiramakrishnan.github.io/ge-agent-factory/contributing/)** | Developer guide, extending the CLI/console, docs rules. | The site is sourced from [`docs/`](docs/) (start at [`docs/index.md`](docs/index.md)). Unfamiliar term? The [Glossary](docs/GLOSSARY.md) translates every internal term into plain language — the operator vocabulary included. ## Roadmap: the golden path All three verbs are working commands today. Two pieces remain ahead: - **CLI-native capture** — a conversational capture flow in the terminal itself; today `ge capture` opens the console Interview. - **Additional handoff targets** — `agents-cli` (→ Agent Engine → Gemini Enterprise) is the one supported target today. ## Operate Everything below this line is the machinery behind the three verbs, in the operator register — planes, modes, canary, harness, and fleet, each defined in the [Glossary](docs/GLOSSARY.md). The golden path, one lever at a time: ```bash ge prove # compile + prove one canary agent workspace (~5 min): health check → build → validate ge mode local ge agents build --canary # compile one contract → validated workspace (build boundary) mise run console # watch runs live in the operator console → http://localhost:18260 ge handoff agents-cli # hand off: cloud runs load_data → deploy → register → publish ``` The mode switch (`ge mode local|remote`, default **local** — billable work is opt-in) selects which side of the build boundary does the work; `ge handoff agents-cli` bridges them by handing a locally proven workspace to the cloud for the release stages only. ## Deploy the platform to your own GCP project Single-tenant, ~15 min: click **Open in Cloud Shell** above for the guided installer ([`installer/TUTORIAL.md`](installer/TUTORIAL.md)), or from an authenticated checkout: ```bash export GEMINI_ENTERPRISE_APP_ID=projects/<num>/locations/global/collections/default_collection/engines/<app> CANARY=1 mise run bootstrap-cloud # toolchain → ge init → ge up (all three planes) → prove one agent ``` ## Monorepo layout A Bun workspace monorepo driven by one operator core (`tools/lib/factory-core.mjs`) behind three surfaces — the `ge` CLI, the web console, and an MCP server — that share a single command registry and can never disagree. Full layout, conventions, and how to run one app locally: [`CONTRIBUTING.md`](CONTRIBUTING.md). | Path | What it is | |------|------------| | [`apps/console`](apps/console) | The operator UI: Overview · Pipeline · Interview · Fleet · Repair Queue · Runs · Readiness, plus Agent detail. | | [`apps/factory`](apps/factory) | The generator: compiles contracts into workspaces, the simulator runtime, the multi-tenant FastMCP service. | | [`apps/presentation`](apps/presentation) | The transformation deck and source use-case catalog — including the periodic table above. | | [`apps/docs`](apps/docs) | The Astro/Starlight docs site (content sourced from `docs/`). | | [`tools/`](tools) | The `ge` CLI, the MCP server, the shared operator core + local runtime daemon. | | [`packages/`](packages) | Shared contracts and engines: the agent-spec schema, the run ledger, OKF, design tokens, plus the extracted `@ge/synthkit` (deterministic synthetic data) and `@ge/evalkit` (behavioral eval compiler + metrics) engines — see [`packages/README.md`](packages/README.md). | The map from station skill → capability → `ge` commands → engine package → reference docs is the [factory-line matrix](skills/README.md#the-factory-line-matrix) in `skills/README.md` — generated from source and drift-gated in CI, like the CLI reference. ## The `ge` CLI Bare `ge` prints a status board with the next step; `ge --help` groups the golden path first. Every command supports `--json` and is also an HTTP route (console) and an MCP tool — one registry, three surfaces. ```bash ge # status board: mode · planes ✓/○ · next step ge capture # golden path: capture a contract (console Interview; --from registers a file) ge prove # golden path: prove contracts → validated workspaces (--watch to loop) ge handoff agents-cli # golden path: ship proven agents to Agent Engine / Gemini Enterprise ge init # discover config → .ge.json ge devex check # fast read-only gate: doctor + docs + workspace contracts ge agents build --canary ge handoff agents-cli --ids <workspace-id> ge agents status --watch ge pipeline run --scenario <id> # orchestrate the end-to-end pipeline ge fleet status # fleet convergence; ge fleet repair --ids <a,b> fixes blockers in bulk ge runs list # every recorded run; ge runs events <id> --follow streams one live ge doctor # health with runnable fixes (console: Readiness) ``` Full reference (generated from the command tree, drift-gated in CI): [CLI reference](https://vamsiramakrishnan.github.io/ge-agent-factory/reference/cli/). ## Contributing ```bash bun install # workspace deps mise run devex-check # fast local gate mise run ci # the CI gate: hygiene + lint + typecheck + docs gate + tests ``` See [`CONTRIBUTING.md`](CONTRIBUTING.md), the [Contributor Docs](https://vamsiramakrishnan.github.io/ge-agent-factory/contributing/), and [`docs/OPERATIONS.md`](docs/OPERATIONS.md) for the operator runbook.