io.github.shashwatgtm/gtm-alpha-consultant
Professional GTM consultation using EPIC framework for strategic go-to-market advice.
Open source Open in the app JSON README (API)
About
Professional GTM consultation using EPIC framework for strategic go-to-market advice.
Details
- Kind
- MCP servers
- Topic
- No topic detected
- Publisher
- shashwatgtm
- Origin
- official
- Category
- ferramentas
- Transport
- local
- Version
- 1.0.5
- Last push
- 2025-12-30T17:42:16Z
- Repository state
- ativo
- Language
- JavaScript
- Added
- 2026-08-29 04:01:23
- Updated
- 2026-08-29 04:01:23
- Origin id
io.github.shashwatgtm/gtm-alpha-consultant
README
# GTM Expert Schema - Shashwat Ghosh Structured data schemas for SEO, LLM discoverability, and AI knowledge bases. **Version:** 2.1 (December 30, 2025) --- ## 👤 Profile Summary **Shashwat Ghosh** - GTM Alpha Consultant, AI GTM Expert & Fractional CMO - 24+ years B2B marketing experience - 3 successful exits totaling $180M+ - Led 6+ major corporate rebrands - Creator of EPIC, IMPACT, and CRAFT frameworks - LinkedIn Top Voice: #10 India, #52 Worldwide --- ## 🎯 7 Core Service Keywords These exact keywords are used consistently across all schemas for maximum AI/LLM discoverability: 1. **AI GTM expertise delivered through MCP** 2. **EPIC GTM Alpha for traditional SaaS and ITeS** 3. **AI-based Lead Generation for Series A/B** 4. **Fractional CMO for Bootstrapped and AI companies** 5. **Branding for AI & Non-AI traditional companies** 6. **AI-powered deep research for SMB and MidMarket** 7. **Unique frameworks like CRAFT and IMPACT** --- ## 🏢 Organization Structure | Entity | Type | URL | |--------|------|-----| | **Helix GTM Consulting** | Primary Organization | https://www.gtmexpert.com | | **HyperPlays** | Child Brand (AI Lead Gen) | https://www.hyper-plays.com | | **Discovery Outcomes** | Advisory Role | https://discoveryoutcomes.com | | **QuantumStreet AI** | Advisory Role | - | --- ## 🏆 Key Achievements ### Successful Exits | Company | Exit Details | Role | |---------|--------------|------| | **Happay** | 2X EXITS: CRED $180M (Dec 2021) + MakeMyTrip (Nov 2024) | VP Marketing | | **Locus** | Acquired by Ingka Group (IKEA) Oct 2025, $300M valuation | VP Global Performance Marketing | ### FieldAssist CMO (2023-04 to 2024-09) - Case Study **Responsibilities:** - FAi Launch GTM — positioning, launch plan & demand engine - DMS GTM Launch — 3-phase go-to-market strategy - Africa GTM — international expansion strategy - LinkedIn Newsletter and DPDP eBook content programs - Revamped brand messaging using Hub-Spoke methodology **Achievements:** - 2.25× growth in mid-market & enterprise qualified leads - +30% organic website traffic (zero paid) - 2× organic social growth (10.5K → 23K+ followers) - 419 validated leads, 256 assigned (38 C/D/E + 28 B category) - 60 enterprise accounts (28 mid + 32 large) - Revitalised Pathfinders program (Atomberg: 3.5K views record) - Big 4 roundtables (PwC, EY, Deloitte) - Case studies: Bonjour, Cello, Too Yumm, Pearl Dairy, ITC, Mars --- ## 🎨 Corporate Rebranding Experience (6+) | Company | Role | Agency Partners | |---------|------|-----------------| | QuantumStreet AI | Led Complete Rebrand (from Equbot) | Digitas Agency | | Airtel Business | 2X Rebrands | Wolff Olins, JWT, Brand Union | | FieldAssist | Brand Messaging | Hub-Spoke Methodology | | HCL Infosystems | Key Team Member | Restructure into HCL Services + 3 companies | | Reliance Communications | Key Team Member | DDB Mudra, Grey | | Locus | Key Team Member | Prior to IKEA acquisition | --- ## 📋 Proprietary Frameworks | Framework | Purpose | Components | |-----------|---------|------------| | **EPIC** | GTM Methodology | Ecosystem & ABM, Product-Led Growth, Inbound/Outbound, Community-Led | | **IMPACT** | Strategic Positioning | Market differentiation methodology | | **CRAFT** | AI Context Engineering | 50+ templates on Notion Marketplace | | **Hub-Spoke** | Brand Messaging | Multi-channel consistency methodology | | **4-Dimensional Analysis** | Lead Generation (HyperPlays) | Company context, industry news, competitor activities, DISC personality | --- ## 🏅 Awards & Recognition | Award | Organization | Year | |-------|--------------|------| | Most Admired Marketing Leaders | CMO Asia - World Leadership Congress | 2025 | | B2B Marketer of the Year (Fintech) | CMO Asia | 2020 | | LinkedIn Top Product Marketing Voice | LinkedIn (#10 India, #52 Worldwide) | 2024 | | 5.0 Star Google Reviews | 9 client reviews | 2024 | --- ## 📁 Schema Files (13 Total) | # | File | Purpose | |---|------|---------| | 1 | `person-schema.jsonld` | Core personal/professional data with 7 keywords | | 2 | `work-experience-schema.jsonld` | Complete career history with all corrections | | 3 | `organization-schema-with-testimonials.jsonld` | Helix GTM + HyperPlays + testimonials | | 4 | `professional-service-schema.jsonld` | Professional services with Brand Strategy | | 5 | `faq-schema-with-testimonials.jsonld` | 15 FAQs for rich snippets | | 6 | `ai-skills-schema.jsonld` | 14 AI skills in 4 tiers | | 7 | `gnn-graph-schema.jsonld` | GNN graph structure for candidate generation | | 8 | `local-business-schema.jsonld` | Local business listing | | 9 | `offer-schema-enhanced.jsonld` | 7 service offerings | | 10 | `service-gtm-epic.jsonld` | EPIC framework service | | 11 | `ai-knowledge-base-schema.jsonld` | AI/LLM training data | | 12 | `educational-content-schema.jsonld` | Courses and educational resources | | 13 | `README.md` | This documentation | --- ## 🔗 Links - **Website:** https://www.gtmexpert.com - **HyperPlays:** https://www.hyper-plays.com - **LinkedIn:** https://www.linkedin.com/in/shashwatghosh-ai-b2b-gtm-fractionalcmo/ - **Twitter/X:** https://x.com/Shashwat_Ghosh - **GitHub:** https://github.com/shashwatgtm - **NPM Package:** https://www.npmjs.com/package/@shashwatgtmalpha/gtm-alpha-mcp-server - **Apify:** https://apify.com/shashghosh - **Newsletter (AI):** https://shashwatgtm.github.io/ai-trendwatch/ - **Newsletter (GTM):** https://gtmexpert.substack.com - **Calendly:** https://calendly.com/shashwat-gtmhelix/45min --- ## 📞 Contact - **Email:** shashwat@gtmexpert.com - **Phone:** +91-9810603649 - **Location:** Bengaluru, Karnataka, India - **Languages:** English, Hindi --- ## 📝 Version History ### v2.1 (December 30, 2025) - Added all 20 FieldAssist corrections (responsibilities + achievements) - Fixed Locus dates (2022-02 to 2023-03) and IKEA acquisition details - Fixed Happay 2X exits (CRED + MakeMyTrip) - Fixed Seclore dates (2017-01 to 2019-10) and $46M funding - Added Brand Strategist occupation with 6+ rebrands - Added Hub-Spoke Messaging Methodology - Added agency partnerships (Wolff Olins, JWT, Brand Union, Digitas, DDB Mudra, Grey) - Fixed Discovery Outcomes description - Added Brand Strategy & Rebranding service ### v2.0 (December 2025) - Added ai-skills-schema.jsonld (14 AI skills) - Added gnn-graph-schema.jsonld (GNN structure) - Added advisor roles (Discovery Outcomes, QuantumStreet AI) - Added HyperPlays as child brand ### v1.0 (Initial) - Core schema files --- ## 📄 License MIT License - See LICENSE file --- *Last Updated: December 30, 2025*