{
  "markdown": "# Marketing Skills\n\nA reusable library of agent skills for marketing, creator\noperations, SEO, GEO, lifecycle, and campaign execution.\n\nThis repo includes the same skill library in both:\n\n- [`.agents/skills`](/Users/yash/code/infloq-skill/.agents/skills)\n- [`.claude/skills`](/Users/yash/code/infloq-skill/.claude/skills)\n\nUse `.agents/skills` as the broader agent-compatible version.\nUse `.claude/skills` when you specifically want the Claude-oriented copy.\n\nThey are designed to be used in two ways:\n\n1. Use the repo as a full skill library.\n2. Copy individual skill folders into your own agent skills directory.\n\n## What These Skills Are\n\nEach skill is a self-contained folder with:\n\n- `SKILL.md` for trigger rules and workflow instructions\n- `README.md` for a quick explanation\n- `references/` for supporting docs\n- `examples/` for example inputs and outputs\n- `.claude-plugin/plugin.json` for metadata\n\nSome skills are general-purpose marketing skills. Others are tuned for\ncreator-marketing and influencer workflows, with examples grounded in\n[Infloq](https://infloq.com).\n\n## Prerequisites\n\nYou need Claude Code installed and configured if you want to use these in Claude\nCode.\n\nOfficial Anthropic docs:\n- Claude Code overview: https://docs.anthropic.com/en/docs/claude-code/overview\n- Claude Code quickstart: https://docs.anthropic.com/en/docs/claude-code/quickstart\n- Claude Code setup: https://docs.anthropic.com/en/docs/claude-code/setup\n- Project memory with `CLAUDE.md`: https://docs.anthropic.com/en/docs/claude-code/memory\n\n## Option 1: Use The Full Repo\n\nClone this repo somewhere on your machine:\n\n```bash\ngit clone https://github.com/infloq/skills.git\ncd skills\n```\n\nThen copy the full skill collection into your preferred skills directory.\n\nRecommended source in this repo:\n\n```bash\n.agents/skills/\n```\n\nFor Claude Code only:\n\n```bash\nmkdir -p ~/.claude/skills\ncp -R .agents/skills/* ~/.claude/skills/\n```\n\nFor shared multi-agent use:\n\n```bash\nmkdir -p /path/to/your-project/.agents/skills\ncp -R .agents/skills/* /path/to/your-project/.agents/skills/\n```\n\nAfter that, open Claude Code in any project and use the skills via normal task prompts.\n\n## Option 2: Copy Only The Skills You Want\n\nIf you only want a few skills, copy individual folders.\n\nFor Claude Code:\n\n```bash\nmkdir -p ~/.claude/skills\ncp -R .agents/skills/influencer-brief ~/.claude/skills/\ncp -R .agents/skills/generative-engine-optimisation-geo ~/.claude/skills/\ncp -R .agents/skills/ugc-brief-generator ~/.claude/skills/\n```\n\nFor `.agents`:\n\n```bash\nmkdir -p /path/to/your-project/.agents/skills\ncp -R .agents/skills/influencer-brief /path/to/your-project/.agents/skills/\ncp -R .agents/skills/generative-engine-optimisation-geo /path/to/your-project/.agents/skills/\ncp -R .agents/skills/ugc-brief-generator /path/to/your-project/.agents/skills/\n```\n\nThis is the simplest “copy and paste” approach.\n\nYou can also drag a skill folder directly into either `~/.claude/skills/` or\n`.agents/skills/` if you do not want to use terminal copy commands.\n\n## How To Use The Skills\n\nOpen Claude Code inside your working project:\n\n```bash\ncd /path/to/your/project\nclaude\n```\n\nThen ask naturally for the task you want.\n\nExamples:\n\n```text\nWrite a creator campaign brief for a skincare launch\nBuild a GEO optimization plan for our homepage\nCreate a UGC brief for TikTok creators\nPlan a webinar funnel for B2B marketers\nWrite a landing page for our new product launch\n```\n\nIn practice, Claude Code can use skills from natural-language requests when the\nrequest matches the skill’s description and purpose.\n\n## Suggested Project Setup\n\nIn your actual working repo, keep:\n\n- a root `CLAUDE.md` for project-specific guidance\n- a local `.agents/skills/` folder for reusable agent skills\n- optionally a local `.claude/skills/` folder for Claude-specific placement\n\nTypical layout:\n\n```text\nyour-project/\n├── CLAUDE.md\n├── .agents/\n│   └── skills/\n│       └── ...\n└── .claude/\n    └── skills/\n        ├── influencer-brief/\n        ├── generative-engine-optimisation-geo/\n        └── other-skills/\n```\n\nUse `CLAUDE.md` for company or project context.\nUse `.agents/skills` as the default shared skills location.\nUse `.claude/skills` when you explicitly want Claude-only placement.\n\n## Skill Categories\n\n### Content and Copy\n\n- `blog-writer`\n- `content-optimizer`\n- `landing-page-copywriter`\n- `pricing-page-copywriter`\n- `ad-copy-generator`\n- `email-campaign-writer`\n- `press-release-writer`\n- `feature-announcement-writer`\n- `case-study-writer`\n- `lead-magnet-creator`\n- `brand-voice-guide`\n\n### SEO and Search\n\n- `generative-engine-optimisation-geo`\n- `seo-content-brief`\n- `keyword-cluster-builder`\n- `backlink-optimizer`\n- `local-seo-optimizer`\n\n### Creator and Influencer Workflows\n\n- `influencer-brief`\n- `creator-discovery`\n- `creator-search`\n- `creator-vetting`\n- `ugc-brief-generator`\n- `campaign-planner`\n- `campaign-roi-calculator`\n- `affiliate-program-planner`\n\n### Lifecycle, Funnel, and Growth\n\n- `content-calendar-planner`\n- `marketing-funnel-mapper`\n- `conversion-rate-auditor`\n- `retention-marketing-planner`\n- `upsell-cross-sell-writer`\n- `crm-segmentation-planner`\n- `newsletter-strategy-builder`\n- `review-generation-strategy`\n- `referral-program-designer`\n- `webinar-funnel-planner`\n- `event-promotion-planner`\n\n### Research, Positioning, and Sales Support\n\n- `offer-positioning`\n- `customer-persona-builder`\n- `competitor-messaging-analysis`\n- `market-research-synthesizer`\n- `win-loss-analysis`\n- `marketing-kpi-dashboard-planner`\n- `sales-enablement-asset-writer`\n- `saas-demo-script-writer`\n- `testimonial-harvester`\n- `partnership-outreach-writer`\n- `community-growth-planner`\n- `product-launch-marketer`\n- `survey-question-designer`\n\n## Example Copy-Paste Workflow\n\nIf you want one skill only:\n\n```bash\nmkdir -p ~/.claude/skills\ncp -R .agents/skills/influencer-brief ~/.claude/skills/\n```\n\nOr:\n\n```bash\nmkdir -p /path/to/your-project/.agents/skills\ncp -R .agents/skills/influencer-brief /path/to/your-project/.agents/skills/\n```\n\nThen in Claude Code:\n\n```text\nCreate an influencer brief for a DTC wellness product launch\n```\n\n## Example Full-Library Workflow\n\nInstall the whole set:\n\n```bash\nmkdir -p ~/.claude/skills\ncp -R .agents/skills/* ~/.claude/skills/\n```\n\nOr install them into `.agents/skills`:\n\n```bash\nmkdir -p /path/to/your-project/.agents/skills\ncp -R .agents/skills/* /path/to/your-project/.agents/skills/\n```\n\nThen use whichever workflow fits:\n\n```text\nPlan a creator campaign\nWrite the landing page\nGenerate the email launch sequence\nCreate the KPI dashboard structure\n```\n\n## Notes\n\n- These skills are modular. You do not need to install all of them.\n- The Infloq-specific references are examples, not hard dependencies.\n- Many of the skills are useful for any website or marketing team.\n- The creator-marketing workflows are especially aligned with\n  [Infloq](https://infloq.com).\n- In this repo, `.agents/skills` is the primary portable skill library.\n- `.claude/skills` is kept as a Claude-oriented mirror.\n\n## Repository Structure\n\n```text\n.agents/\n└── skills/\n    ├── skill-name/\n    │   ├── SKILL.md\n    │   ├── README.md\n    │   ├── .claude-plugin/\n    │   │   └── plugin.json\n    │   ├── references/\n    │   └── examples/\n    └── ...\n\n.claude/\n└── skills/\n    └── ... mirrored copy\n```\n\n## Next Step\n\nCopy the full library if you want a broad marketing toolkit.\nCopy individual folders if you want a minimal setup.\n",
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