{
  "markdown": "# Marketing & SEO Skills for AI Agents\n\n[![License: MIT](https://img.shields.io/badge/License-MIT-blue.svg)](LICENSE)\n[![GitHub stars](https://img.shields.io/github/stars/kostja94/marketing-skills)](https://github.com/kostja94/marketing-skills/stargazers)\n[![Last commit](https://img.shields.io/github/last-commit/kostja94/marketing-skills)](https://github.com/kostja94/marketing-skills/commits/main)\n\nMarkdown skill library for AI agents - SEO, content, pages, paid ads, channels, strategies. Add project context + skills; your agent delivers tailored, production-ready output. Works with Cursor, Claude Code, OpenClaw, Lovable, and any AI that reads markdown.\n\n**By [kostja](https://github.com/kostja94)** | [skill-authoring](docs/skill-authoring.md) | [CHANGELOG](docs/CHANGELOG.md) | zyjstc@gmail.com\n\n---\n\n## Quick Start\n\n```bash\n# Install specific skills (recommended - 2-3 per task; SkillsBench ref, one paper)\nnpx skills add kostja94/marketing-skills --skill robots-txt title-tag meta-description\n\n# Install all skills\nnpx skills add kostja94/marketing-skills\n\n# List available\nnpx skills add kostja94/marketing-skills --list\n```\n\n**Context** (required for tailored output): Copy [project-context.md](templates/project-context.md) to `.cursor/` or `.claude/` and fill in. [Templates](templates/README.md) | [Project Task Tracker](templates/project-task-tracker.md)\n\n**Note**: CLI installs skills only (flat layout), not `templates/` or `docs/`. Need templates? Use [Clone + copy](#installation) below.\n\n---\n\n## What are Skills?\n\nSkills are **markdown files** that give AI agents focused knowledge and workflows. Add them to your project; the agent picks the right skill from your prompt and applies SEO, content, and marketing best practices.\n\n**SkillsBench** ([2025](https://arxiv.org/abs/2602.12670), *for reference only - one paper's findings*): Human-curated skills yield +16.2pp task success; vertical domains (e.g. marketing, SEO) benefit most.\n\n**Skills = for agents.** Human guides -> [Alignify](https://alignify.co/).\n\n---\n\n## Use Cases\n\n| Scenario | Link |\n|----------|------|\n| Personal site / portfolio | [usage.md S7.1](docs/usage.md#71-personal-developer--seo-friendly-personal-site) |\n| Product website - SEO growth | [usage.md S7.2](docs/usage.md#72-product-website--seo-growth-with-frontend--ops-split) |\n| Learn SEO standalone | [usage.md S7.3](docs/usage.md#73-vibe-coding-beginner--learn-seo-standalone) |\n| Vibe coding product - built-in skills | [usage.md S7.4](docs/usage.md#74-vibe-coding-product--built-in-skills-as-templates) |\n| Build your own skills | [usage.md S7.5](docs/usage.md#75-want-to-build-your-own-skills--fork--adapt) |\n\n**Partnership**: Building a vibe coding product or AI marketing agent? [Contact](mailto:zyjstc@gmail.com) to integrate.\n\n[![Star History Chart](https://api.star-history.com/image?repos=kostja94/marketing-skills&type=Date)](https://star-history.com/#kostja94/marketing-skills)\n\n**Found this useful?** Star or share with colleagues helps others discover it - thank you.\n\n---\n\n## Installation\n\n| Method | When |\n|--------|------|\n| **CLI** | Full or selective; skills only, flat layout |\n| **Clone + copy** | Need templates or full structure: `cp -r marketing-skills/skills/* .cursor/skills/` and `cp -r marketing-skills/templates .cursor/` |\n| **Git submodule** | `git submodule add https://github.com/kostja94/marketing-skills.git .cursor/marketing-skills` |\n\n**Skill directories** ([Agent Skills spec](https://agentskills.io/specification)): `.agents/skills/`, `.cursor/skills/`, `.claude/skills/`, `~/.cursor/skills/`. **Platforms**: Cursor, Claude Code, OpenClaw, Lovable, v0, Bolt - native or copy to project; ChatGPT/Claude Web - paste skill markdown. [Full guide](docs/usage.md)\n\n---\n\n## Usage\n\nAsk your agent - it picks the right skill. Examples:\n\n| You say | Skill |\n|---------|-------|\n| \"SEO strategy\" / \"SEO plan\" / \"Where to start SEO\" | seo-strategy |\n| \"Configure robots.txt\" / \"Audit sitemap\" / \"Fix canonical\" | robots-txt, xml-sitemap, canonical-tag |\n| \"Optimize title\" / \"Meta description\" / \"Schema markup\" | title-tag, meta-description, schema-markup |\n| \"Keyword research\" / \"Content strategy\" / \"Link building\" | keyword-research, content-strategy, link-building |\n| \"Create pricing page\" / \"Homepage\" / \"Landing page\" / \"FAQ\" | pricing-page-generator, homepage-generator, landing-page-generator, faq-page-generator |\n| \"HowTo section\" / \"Step-by-step block\" / \"HowTo schema\" | howto-section-generator, schema-markup |\n| \"Cold start\" / \"Product Hunt\" / \"Directory submission\" | cold-start-strategy, directory-submission |\n| \"Indie hacker\" / \"PMF\" / \"Parasite SEO\" / \"GitHub SEO\" | indie-hacker-strategy, pmf-strategy, parasite-seo, github |\n| \"GA4 tracking\" / \"Search Console\" / \"AI traffic\" | analytics-tracking, google-search-console, ai-traffic-tracking |\n\n[Full prompt -> skill mapping](docs/usage.md)\n\n---\n\n## Project Context\n\n**Without context, outputs stay generic.** Add `project-context.md` for product, audience, brand - skills read it automatically.\n\n| Context | Purpose |\n|---------|---------|\n| **project-context.md** | Product, audience, brand, keywords - skills read automatically |\n| **project-task-tracker.md** | Task status, priority - agent suggests next steps |\n| **Project rules** (`.cursor/rules/`) | Code style, conventions |\n| **AGENTS.md** | Project instructions |\n\n**Start with**: Overview, 1-4, 8. Add 5-7 as you have them. Update regularly - stale context degrades quality. [Templates](templates/README.md) | [skill-authoring S8](docs/skill-authoring.md#8-customization)\n\n---\n\n## Skills Overview\n\n**160+ skills** in 9 categories. [Full list](docs/skills-reference.md) | `npx skills add kostja94/marketing-skills --list`\n\n| Category | Scope |\n|----------|-------|\n| **SEO** | Technical (robots, sitemap, canonical, crawlability), On-Page (title, meta, schema, heading), Content (keyword, content, competitor), Off-Page, Local, Tactics |\n| **Content** | Copywriting, video, visual, translation |\n| **Paid Ads** | Strategy + 12 platforms (Google, Meta, LinkedIn, TikTok, etc.) |\n| **Pages** | 40+ types - brand, content, marketing, legal, utility; Features vs Use cases vs Solutions |\n| **Components** | Nav, breadcrumb, footer, hero, CTA, logo, testimonials, etc. |\n| **Channels** | Affiliate, email, influencer, referral, directories, PR |\n| **Platforms** | X, Reddit, LinkedIn, TikTok, YouTube, Medium, GitHub, Grokipedia |\n| **Strategies** | launch | brand | commercial | structure (SEO, cold-start, GEO, branding, GTM, PMF, pricing, domain, etc.) |\n| **Analytics** | Traffic, tracking, Search Console, AI traffic |\n\n**Workflow**: Technical SEO -> On-Page -> Content -> Off-Page. **seo-strategy** orchestrates. Each skill has **Related Skills**; say \"skip intro\" or \"just do it\" for repeat tasks. [Dependency maps](docs/skills-reference.md#3-how-skills-work-together)\n\n```\n                    +-------------------------------------------------------------+\n                    |              Technical SEO (Foundation)                     |\n                    |  robots | sitemap | canonical | indexing | indexnow |       |\n                    |  crawlability | core-web-vitals | mobile-friendly | rendering |\n                    +---------------------------------+-----------------------------+\n                                                      |\n         +---------------------------------------------+---------------------------------------------+\n         v                                             v                                             v\n+---------------------+                   +-------------------------+                   +---------------------+\n|      On-Page        |                   |       Content            |                   |     Off-Page        |\n| title | meta-desc | |<----------------->| keyword-research |      |                   | link-building |     |\n| schema | heading | |                   | content-strategy |       |                   | backlink-analysis   |\n| internal-links |    |                   | eeat-signals |           |                   +---------------------+\n| image | video | url |                   | competitor-research |    |\n+------------------+--+                   | parasite | programmatic  |\n             |                            +----------------+---------+\n             +-----------------------------------+---------+\n                                                v\n                    +-------------------------------------------------------------+\n                    |  Pages | Brand | Content | Marketing | Legal | Utility (40+) |\n                    +---------------------------------+-----------------------------+\n                                                      |\n         +---------------------------------------------+---------------------------------------------+\n         v                                             v                                             v\n+---------------------+                   +-------------------------+                   +---------------------+\n| Channels            |                   | Platforms | Strategies   |                   | Components |        |\n| affiliate | email | |                   | x | reddit | linkedin |   |                   | Analytics           |\n| directories | pr |  |                   | cold-start | GEO |       |                   | nav | hero | cta |  |\n| influencer | referral|                  | paid-ads | branding     |                   | tracking | GSC      |\n+---------------------+                   +-------------------------+                   +---------------------+\n```\n\n---\n\n## Tips\n\n| Tip | Action |\n|-----|--------|\n| **Project Context** | Add `project-context.md` for tailored output |\n| **Skip intro** | \"skip intro\" or \"just do it\" -> go straight to Action |\n| **Related Skills** | Each skill has Related Skills for dependencies |\n\n---\n\n## Security\n\nAll skills are pure Markdown - no executable code. Scope limited to SEO, content, marketing. No data exfiltration. [Full audit](docs/SECURITY.md)\n\n---\n\n## Docs & References\n\n| Doc | Purpose |\n|-----|---------|\n| [usage](docs/usage.md) | Platforms, install, use cases, roadmap |\n| [skills-reference](docs/skills-reference.md) | Full skill list, page taxonomy, dependency trees |\n| [skill-authoring](docs/skill-authoring.md) | Rules, specs, authoring |\n| [templates](templates/README.md) | project-context | project-task-tracker |\n| [CONTRIBUTING](CONTRIBUTING.md) | How to contribute |\n\n**Ecosystem**: [Agent Skills Specification](https://agentskills.io/specification) | [skills.sh](https://skills.sh) | [Vercel skills CLI](https://github.com/vercel-labs/skills)\n\n---\n\n## License\n\n[MIT](LICENSE)\n",
  "bytes": 10742,
  "sha": "4db0fc6c6ca657f477786e9266a287ff6423b213a85f6eb4ff216d519cc9638d",
  "repo_slug": "kostja94/marketing-skills",
  "fonte": "repo",
  "truncated": false,
  "api": "https://agentalog.com/api/listings/skl_kostja94_marketing_skills_tiktok_caption_9d5d3742/readme"
}