{
  "markdown": "# Save 15+ Hours Per Week on GTM Busywork\n\n**Free AI automation for sales, marketing, and growth teams. No coding required.**\n\n[![Buy Me a Coffee](https://img.shields.io/badge/Buy%20Me%20a%20Coffee-support-yellow?logo=buy-me-a-coffee)](https://buymeacoffee.com/gtmagents)\n[![License](https://img.shields.io/badge/License-Apache%202.0-blue.svg)](LICENSE)\n\n---\n\n## ⚡ The Problem\n\nYou're spending too much time on repetitive tasks:\n\n- ❌ **15+ hours/week** manually researching leads and building prospect lists\n- ❌ **10+ hours/week** writing content drafts, emails, and social posts\n- ❌ **8+ hours/week** analyzing data in spreadsheets and building reports\n\n**That's 33+ hours per week NOT spent on strategy, relationships, and revenue.**\n\n---\n\n## ✅ The Solution\n\n**Claude GTM Agents** automates the busywork so you can focus on what matters:\n\n### For Sales Teams\n- **Generate 100 qualified leads in 5 minutes** (vs 20 hours manually)\n- **Audit your pipeline in 10 minutes** (vs 4 hours in spreadsheets)\n- **Build email sequences in 5 minutes** (vs 2 hours of writing)\n\n### For Marketing Teams\n- **Create a month of content in 30 minutes** (vs 30 hours of writing)\n- **Plan 30 days of social posts in 20 minutes** (vs 12 hours of planning)\n- **Optimize SEO in minutes** (vs hours of research)\n\n### For Growth Teams\n- **Segment customers in 15 minutes** (vs 2 days of SQL queries)\n- **Design A/B tests in 10 minutes** (vs 8 hours of calculations)\n- **Predict churn and save at-risk customers** (vs hiring a data analyst)\n\n**Average value saved: $25,000+ per user per year**\n\n---\n\n## 🎯 How It Works\n\n**3 simple steps:**\n\n1. **Install** (2 minutes) - Add Claude Code and the GTM Agents marketplace\n2. **Describe** (30 seconds) - Tell it what you need in plain English\n3. **Get Results** (instantly) - Export to your CRM, publish, or take action\n\n**No coding. No complex setup. No credit card.**\n\n---\n\n## 🚀 Quick Start\n\n### New to Claude Code?\n\n👉 **[Complete Beginner's Guide](GETTING_STARTED.md)** - Install and run your first command in 10-15 minutes\n\n### Already Have Claude Code?\n\n👉 **[Quick Start Guide](QUICK_START.md)** - Add marketplace and start in 5 minutes\n\n### Want to See Examples First?\n\n**Popular Use Cases:**\n\n*For Sales Teams:*\n- [Generate 100 Leads in 5 Minutes](docs/use-cases/lead-generation-workflow.md) - Save 18 hours\n- [Weekly Pipeline Health Check](docs/use-cases/pipeline-health-check.md) - Save 3 hours/week\n- [Build a Cold Email Sequence](docs/use-cases/cold-email-sequence.md) - Save 2 hours per sequence\n\n*For Marketing Teams:*\n- [Create a Month of Content in 30 Minutes](docs/use-cases/content-calendar-30-days.md) - Save 25 hours/month\n- [Plan 30 Days of Social Media](docs/use-cases/social-media-calendar.md) - Save 10 hours/month\n\n*For Growth Teams:*\n- [Segment Your Customer Base](docs/use-cases/customer-segmentation.md) - Save 16 hours\n- [Design an A/B Test in 10 Minutes](docs/use-cases/ab-test-design.md) - Save 6 hours per test\n- [Predict and Prevent Churn](docs/use-cases/churn-prediction.md) - Save $2.3M+ in ARR\n\n---\n\n## 📚 Resources\n\n**Just Getting Started?**\n- [❓ FAQ](docs/FAQ.md) - 50+ common questions answered\n- [📖 Use Cases](docs/use-cases/) - 8 detailed guides with step-by-step instructions\n- [🍳 Recipe Cards](templates/recipes/) - Quick 2-5 minute tasks\n- 💬 [Join Slack Community](https://join.slack.com/t/gtmagents/shared_invite/zt-3iubtzxrn-RpYOb0fPFnTtdoZVcZK3Ww) - Get help from other users\n\n---\n\n## 💬 What Users Are Saying\n\n> \"Cut my prospecting time from 20 hours to 2 hours per week. This is a game-changer for SDRs.\"\n> \n> — **Sarah M.**, SDR at TechCorp\n\n> \"We generate 30 days of content in 30 minutes. Our marketing team is 10x more productive.\"\n> \n> — **Mike R.**, Marketing Manager at GrowthCo\n\n> \"Predicted churn with 82% accuracy and saved $2.3M in ARR. Better than hiring a data analyst.\"\n> \n> — **Lisa K.**, Head of Growth at RetainCo\n\n---\n\n## 🎁 What's Included\n\n**67 specialized plugins** with **92 AI agents**, **52 business skills**, and **20 workflow orchestrators**\n\n**Built for:**\n- 💼 **Sales Teams** - Prospecting, pipeline management, call prep, deal analysis\n- 📣 **Marketing Teams** - Content creation, campaigns, SEO, social media\n- 📈 **Growth Teams** - Experiments, analytics, segmentation, retention\n- 🤝 **Customer Success** - Onboarding, health scoring, expansion\n- ⚙️ **Revenue Operations** - Process automation, forecasting, reporting\n\n## 🎯 Key Features\n\n- **Business-First Architecture**: 67 plugins designed for non-technical users\n- **Comprehensive GTM Coverage**: Sales, marketing, growth, customer success, and RevOps\n- **100% Agent Coverage**: All plugins include specialized business agents\n- **52 Business Skills**: Specialized knowledge with progressive disclosure\n- **Clear Organization**: 24 categories tailored for business teams\n- **Efficient Design**: Average 3.2 components per plugin (follows Anthropic's 2-8 pattern)\n\n## 📦 Installation\n\n> **📝 Note:** This assumes you already have Claude Code installed. **Never used Claude Code?** Go to the **[Complete Beginner's Guide](GETTING_STARTED.md)** instead.\n\n### Step 1: Add the Marketplace\n\nAdd this marketplace to Claude Code:\n\n```bash\n/plugin marketplace add gtmagents/gtm-agents\n```\n\nThis makes all 67 plugins available for installation, but does not load any agents or tools into your context.\n\n### Step 2: Install Plugins\n\nBrowse available plugins:\n```bash\n/plugin\n```\n\nInstall the plugins you need:\n\n```bash\n# Essential sales plugins\n/plugin install sales-prospecting          # Lead generation with 5 outreach skills\n/plugin install sales-pipeline             # Pipeline health, coverage, and inspection workflows\n/plugin install sales-enablement          # Playbooks, launch plans, and reinforcement programs\n/plugin install sales-operations          # Territories, capacity planning, compensation governance\n/plugin install sales-coaching            # Call reviews, coaching plans, and cohort activation\n/plugin install account-management        # Success plans, QBRs, and expansion workflows\n/plugin install sales-calls               # Call briefs, live prompts, and analysis workflows\n/plugin install enterprise-sales          # Pursuit orchestration, value stories, procurement workflows\n\n# Marketing automation & lifecycle\n/plugin install content-marketing          # Content creation with 6 writing skills\n/plugin install email-marketing           # Email campaigns with 4 automation skills\n/plugin install marketing-automation      # Workflows, lead scoring, and nurture automation (3 skills)\n/plugin install social-media-marketing    # Social strategy with 5 platform skills\n/plugin install social-media              # Channel strategy, community ops, and reporting system (3 skills)\n/plugin install seo                       # Keyword research, on-page optimization, and technical fixes (3 skills)\n/plugin install webinar-automation        # Webinar series planning + production\n/plugin install video-marketing           # Creative production + analytics\n/plugin install event-marketing           # Field events, sponsorships, and experiential programs (3 skills)\n/plugin install customer-marketing        # Lifecycle, adoption, advocacy programs\n/plugin install product-marketing         # Positioning, messaging, and launch enablement programs\n/plugin install pr-communications         # Press releases, media outreach, and communications ops (3 skills)\n/plugin install design-creative           # Brand strategy, creative production, governance\n/plugin install brand-strategy            # Brand platforms, creative systems, and governance ops (5 skills)\n/plugin install community-building        # Community strategy, programming, and advocacy systems (6 skills)\n/plugin install marketing-analytics       # Attribution, ROI benchmarks, and pacing guardrails (4 skills)\n/plugin install paid-media                # Conversion-driven paid strategy, activation, and optimization (3 skills)\n\n# Content & documentation\n/plugin install copywriting              # Conversion copy, brand voice guides, and testing playbooks (3 skills)\n/plugin install technical-writing         # Documentation strategy, API references, release comms (4 skills)\n\n# Customer success & lifecycle\n/plugin install customer-success          # Health dashboards, adoption programs, escalation governance (4 skills)\n/plugin install voice-of-customer         # VoC programs, insight synthesis, and advocacy activation (4 skills)\n\n# Growth & analytics\n/plugin install growth-experiments        # Experiment backlog, launch, and learning governance (3 skills)\n/plugin install revenue-analytics        # Revenue insights with 4 analysis skills\n/plugin install customer-analytics       # Customer intelligence with 4 segmentation skills\n/plugin install product-led-growth       # Self-serve onboarding, PQL routing, and in-app experiments (4 skills)\n/plugin install business-intelligence    # BI roadmap, data contracts, dashboards, and exec briefs (4 skills)\n/plugin install partnership-development  # Partner strategy, co-selling, and co-marketing governance (4 skills)\n/plugin install pricing-strategy         # Pricing & packaging design with 5 monetization skills\n/plugin install competitive-intelligence # Competitive research, battlecards, and win/loss programs (4 skills)\n/plugin install market-research          # Market sizing, qual labs, and quant surveys (4 skills)\n\n# Data & signal infrastructure\n/plugin install data-signal-enrichment   # Provider waterfalls, normalization, QA governance\n/plugin install data-enrichment-master   # Master data enrichment orchestration with provider policies (4 skills)\n\n# Industry solutions\n/plugin install b2b-saas                 # Vertical POVs, land/adopt/expand orchestration, board-ready narratives (4 skills)\n/plugin install e-commerce               # Conversion diagnostics, merchandising orchestration, retention programs (4 skills)\n/plugin install healthcare-marketing     # HIPAA-compliant campaigns, patient journeys, regulatory workflows (4 skills)\n/plugin install financial-services       # Trust communications, disclosures, and compliant product GTM (4 skills)\n/plugin install edtech-growth            # Enrollment, curriculum partnerships, and student success programs (4 skills)\n/plugin install manufacturing-sales      # Long-cycle pursuits, technical bids, and partner integrations (4 skills)\n\n# Multi-agent orchestration\n/plugin install campaign-orchestration        # Full campaign workflows\n/plugin install abm-orchestration             # Account-based marketing\n/plugin install lead-nurture-orchestration    # Automated nurture journeys\n/plugin install product-launch-orchestration  # Launch governance\n/plugin install content-pipeline-orchestration # Content planning to distribution\n/plugin install analytics-pipeline-orchestration # Instrumentation to dashboards\n/plugin install email-sequence-orchestration  # Lifecycle email sequencing\n/plugin install sales-handoff-orchestration   # MQL→SQL routing + SLAs\n/plugin install personalization-engine       # Decisioning and dynamic content\n/plugin install social-scheduler-orchestration # Cross-network calendar execution\n/plugin install seo-workflow-orchestration   # Keyword research to technical fixes\n/plugin install revenue-forecasting-pipeline # Pipeline ingestion to exec forecast reporting\n/plugin install community-orchestration      # Community programs, moderation, insights\n/plugin install referral-program-orchestration # Incentive mechanics and fraud monitoring\n/plugin install partner-co-marketing-orchestration # Joint campaigns with partners\n/plugin install customer-journey-orchestration # CX mapping and remediation workflows\n/plugin install customer-advocacy-orchestration # Reference sourcing + storytelling\n/plugin install intent-signal-orchestration  # Signal ingestion, prioritization, activation\n/plugin install renewal-orchestration        # Forecasting, plays, and retros for retention\n/plugin install customer-feedback-orchestration # Surveys, synthesis, and roadmap routing\n/plugin install loyalty-lifecycle-orchestration # Rewards design + engagement analytics\n```\n\n## 📚 Documentation\n\n### Learning Path\n\n**New Users (Start Here):**\n1. [Getting Started Guide](GETTING_STARTED.md) - Complete setup for beginners\n2. [Quick Start Guide](QUICK_START.md) - Your first commands and workflows\n\n**Intermediate Users:**\n3. [Usage Guide](docs/usage-guide.md) - Commands, workflows, and best practices\n4. [Plugin Reference](docs/plugin-reference.md) - Complete catalog of all 67 plugins\n5. [Business Skills](docs/business-skills.md) - 52 specialized GTM skills\n\n**Advanced Users:**\n6. [Agent Reference](docs/agent-reference.md) - All 92 agents organized by function\n7. [Architecture](docs/architecture.md) - Design principles and technical details\n8. [Contributing Guide](CONTRIBUTING.md) - Build your own plugins and agents\n\n## 🆕 What's New\n\n### Business Skills System (52 skills across 67 plugins)\n\nSpecialized knowledge packages following Anthropic's progressive disclosure:\n\n**Sales Development:**\n- Prospecting (5 skills): cold outreach, social selling, lead qualification, discovery calls, objection handling\n- Pipeline Management (4 skills): CRM optimization, deal velocity, forecasting, territory planning\n- Sales Enablement (3 skills): battlecards, competitive intelligence, sales playbooks\n\n**Marketing Operations:**\n- Content Marketing (6 skills): SEO writing, thought leadership, case studies, whitepapers, webinars\n- Email Marketing (4 skills): drip campaigns, segmentation, A/B testing, deliverability\n- Social Media (5 skills): LinkedIn strategy, Twitter growth, content calendars, engagement tactics\n\n**Growth & Analytics:**\n- Growth Experiments (3 skills): hypothesis testing, statistical significance, experiment design\n- Revenue Analytics (4 skills): cohort analysis, LTV/CAC, attribution, forecasting\n- Customer Analytics (4 skills): segmentation, behavior analysis, churn prediction, NPS\n\n[→ View complete skills documentation](docs/business-skills.md)\n\n## 🔥 Popular Use Cases\n\n### Full Campaign Launch\n```bash\n/campaign-orchestration:launch-campaign \"Q1 Product Launch Campaign\"\n```\nCoordinates 8+ agents: content-strategist → designer → copywriter → email-marketer → social-media-manager → paid-media-specialist → analytics-engineer → campaign-manager\n\n### Sales Sequence Automation\n```bash\n/sales-prospecting:build-sequence --industry saas --persona \"VP Sales\"\n```\nCreates multi-touch outreach sequence with personalization, follow-ups, and triggers.\n\n### Content Pipeline Creation\n```bash\n/content-marketing:content-pipeline \"thought leadership series on AI in sales\"\n```\nGenerates editorial calendar, blog posts, social snippets, and distribution strategy.\n\n### ABM Campaign Setup\n```bash\n/abm-orchestration:target-accounts --tier 1 --vertical \"financial services\"\n```\nBuilds account-based marketing campaign with personalized content and multi-channel touchpoints.\n\n## 📂 Plugin Categories\n\n24 categories, 67 plugins tailored for GTM teams:\n\n### Core Sales (8 plugins)\n- 🎯 **Prospecting** - lead generation, qualification, research\n- 📊 **Pipeline** - CRM management, deal tracking, forecasting  \n- 🚀 **Enablement** - sales content, training, playbooks\n- 🤝 **Account Management** - customer relationships, upsell/cross-sell\n- 📞 **Sales Calls** - call preparation, recording analysis, follow-ups\n- 💼 **Enterprise Sales** - complex deals, stakeholder mapping\n- 🏆 **Sales Coaching** - performance improvement, skill development\n- 📈 **Sales Operations** - territory planning, compensation, process optimization\n\n### Marketing Excellence (13 plugins)\n- ✍️ **Content Marketing** - blog posts, ebooks, whitepapers\n- 📧 **Email Marketing** - campaigns, automation, newsletters\n- 📱 **Social Media** - strategy, content, engagement\n- 🔍 **SEO** - keyword research, on-page optimization, link building\n- 💰 **Paid Media** - Google Ads, Facebook Ads, LinkedIn Ads\n- 🎥 **Video Marketing** - scripts, YouTube strategy, video SEO\n- 🎤 **Customer Marketing** - lifecycle journeys, adoption programs, advocacy\n- 🎨 **Design & Creative** - graphics, presentations, brand assets\n- 📊 **Marketing Analytics** - attribution, ROI, dashboards\n- 🎯 **Product Marketing** - positioning, messaging, launch plans\n- 🤖 **Marketing Automation** - workflows, lead scoring, nurture tracks\n- 📢 **PR & Communications** - press releases, media outreach\n- 🎪 **Event Marketing** - webinars, conferences, field marketing\n\n### Growth & Revenue (9 plugins)\n- 🚀 **Growth Experiments** - A/B testing, conversion optimization\n- 📈 **Revenue Operations** - process automation, tech stack\n- 💡 **Customer Success** - onboarding, retention, expansion\n- 📊 **Business Intelligence** - reporting, dashboards, insights\n- 🎯 **Customer Analytics** - segmentation, behavior, lifetime value\n- 💰 **Pricing Strategy** - models, packaging, optimization\n- 🔄 **Referral Programs** - design, implementation, tracking\n- 🏢 **Partnership Development** - channel strategy, co-marketing\n- 📱 **Product-Led Growth** - user activation, viral loops\n\n### Industry Specializations (6 plugins)\n- 💻 **B2B SaaS** - vertical-specific strategies\n- 🛍️ **E-commerce** - conversion optimization, cart abandonment\n- 🏥 **Healthcare Marketing** - HIPAA compliance, patient acquisition\n- 🏦 **Financial Services** - compliance, trust-building\n- 🎓 **EdTech Growth** - student acquisition, retention\n- 🏭 **Manufacturing Sales** - long sales cycles, technical selling\n\n### Strategic Operations (8 plugins)\n- 🎯 **Account-Based Marketing** - target account strategies\n- 🔄 **Customer Journey** - mapping, optimization, personalization\n- 💭 **Competitive Intelligence** - analysis, battlecards, positioning\n- 📊 **Market Research** - surveys, interviews, analysis\n- 🎨 **Brand Strategy** - positioning, messaging, voice\n- 🤝 **Community Building** - engagement, advocacy, user groups\n- 📈 **Demand Generation** - lead gen, MQL/SQL optimization\n- 🎯 **Intent Data** - signal processing, prioritization, activation\n\n### Data & Analytics (5 plugins)\n- 📊 **Data Enrichment** - lead enrichment, firmographics\n- 🔍 **Lead Scoring** - predictive models, qualification\n- 📈 **Forecasting** - revenue prediction, pipeline analysis\n- 🎯 **Attribution Modeling** - multi-touch, data-driven\n- 📱 **Customer Data Platform** - unification, segmentation\n\n### Communication & Content (7 plugins)\n- ✍️ **Copywriting** - ads, landing pages, emails\n- 📝 **Technical Writing** - documentation, guides, FAQs\n- 🎤 **Presentation Builder** - pitch decks, proposals\n- 📧 **Email Templates** - outreach, follow-ups, newsletters\n- 💬 **Chat & Messaging** - conversational marketing, chatbots\n- 📚 **Knowledge Base** - help articles, tutorials\n- 🎙️ **Podcast Production** - show notes, transcripts, promotion\n\n### Workflow Orchestration (19 plugins)\n- 🔄 **Campaign Orchestration** - multi-channel campaigns\n- 🎯 **ABM Orchestration** - account-based workflows\n- 📈 **Lead Nurture Orchestration** - automated journeys\n- 🚀 **Product Launch Orchestration** - go-to-market execution\n- ✍️ **Content Pipeline Orchestration** - ideation to distribution\n- 📊 **Analytics Pipeline Orchestration** - data collection to insights\n- 📧 **Email Sequence Orchestration** - multi-touch lifecycle campaigns\n- 🤝 **Sales Handoff Orchestration** - MQL to SQL process\n- 🎯 **Personalization Engine** - dynamic content delivery\n- 📱 **Social Scheduler Orchestration** - content calendar execution\n- 🔍 **SEO Workflow Orchestration** - keyword research to optimization\n- 📈 **Revenue Forecasting Pipeline** - ingestion to forecast refresh\n- 🌐 **Community Orchestration** - programming, moderation, sentiment\n- 🤝 **Referral Program Orchestration** - incentives, fraud controls, partner ops\n- 🤝 **Partner Co-Marketing Orchestration** - joint campaign planning and attribution\n- 🧭 **Customer Journey Orchestration** - research, mapping, remediation\n- ⭐ **Customer Advocacy Orchestration** - references, case studies, councils\n- 📡 **Intent Signal Orchestration** - ingestion, prioritization, and activation plays\n- 🔁 **Renewal Orchestration** - forecasting, plays, and retrospectives for retention\n- 🗣️ **Customer Feedback Orchestration** - surveys, insight synthesis, routing\n- 🎁 **Loyalty Lifecycle Orchestration** - rewards modeling, member analytics, ops\n\n## 🔌 Agent Skills - Cross-Tool Compatibility\n\nGTM Agents skills follow the [Agent Skills](https://agentskills.io) open standard, making them **portable across multiple AI coding tools**:\n\n| Tool | Status | How to Use |\n|------|--------|------------|\n| **Claude Code** | ✅ Native | Skills load automatically from `plugins/*/skills/` |\n| **OpenAI Codex** | ✅ Compatible | Copy skills to `.codex/skills/` directory |\n| **Cursor** | ✅ Compatible | Reference skills in `.cursorrules` or project context |\n| **VS Code Copilot** | ✅ Compatible | Add skills to workspace context |\n| **GitHub Copilot** | ✅ Compatible | Include skills in repository for context |\n\n### What Are Agent Skills?\n\nA skill packages instructions, resources, and optional scripts so AI agents can perform specific workflows reliably. Each skill is a folder containing:\n\n```\nskill-name/\n├── SKILL.md          # Required: instructions + metadata\n├── scripts/          # Optional: executable code\n├── references/       # Optional: documentation\n└── assets/           # Optional: templates, resources\n```\n\nSkills use **progressive disclosure** - agents load only the name and description at startup, then read full instructions when the skill is activated.\n\n### Using Skills in OpenAI Codex\n\nCodex loads skills from these locations (in order of precedence):\n\n| Scope | Location | Use Case |\n|-------|----------|----------|\n| `REPO` | `$CWD/.codex/skills` | Project-specific skills |\n| `REPO` | `$REPO_ROOT/.codex/skills` | Repository-wide skills |\n| `USER` | `~/.codex/skills` | Personal skills across all projects |\n| `ADMIN` | `/etc/codex/skills` | System-wide skills |\n\n**To use GTM Agents skills in Codex:**\n\n```bash\n# Option 1: Copy skills to your Codex skills directory\ncp -r plugins/sales-prospecting/skills/* ~/.codex/skills/\n\n# Option 2: Symlink the entire skills collection\nln -s $(pwd)/plugins ~/.codex/gtm-plugins\n\n# Option 3: Use skill-installer for individual skills\n$skill-installer gtm-agents/account-tiering\n```\n\n**Invoking skills in Codex:**\n\n1. **Explicit invocation**: Use `/skills` command or type `$` to mention a skill\n   ```\n   $account-tiering Help me define T1/T2/T3 accounts for our ABM program\n   ```\n\n2. **Implicit invocation**: Codex automatically selects skills based on task description\n   ```\n   I need to set up account tiers for our enterprise sales motion\n   ```\n\n### Using Skills in Claude Code\n\nSkills are automatically discovered from `plugins/*/skills/`:\n\n```bash\n# Skills load automatically when you install a plugin\n/plugin install sales-prospecting\n\n# Use skills by describing your task\n\"Help me with cold outreach best practices\"\n# → Claude activates the cold-outreach skill\n\n# Or reference skills directly\n\"Using the account-tiering skill, help me define our ABM tiers\"\n```\n\n### Using Skills in Cursor\n\nAdd skills to your project context:\n\n```bash\n# Copy skills to your project\ncp -r plugins/content-marketing/skills .cursor/skills/\n\n# Reference in .cursorrules\necho \"Use skills from .cursor/skills/ for GTM workflows\" >> .cursorrules\n```\n\n### Skills Index\n\nThe repository includes auto-generated skill discovery files:\n\n| File | Purpose |\n|------|---------|\n| `skills-index.json` | Complete catalog of all 263 skills with metadata |\n| `available_skills.xml` | XML format for agent prompt injection |\n\nRegenerate after adding/modifying skills:\n```bash\npython scripts/generate_skills_index.py --xml\n```\n\n### Creating Custom Skills\n\nUse the built-in scaffolding:\n\n```bash\n# Create a new skill\npython scripts/scaffold_asset.py skill plugins/my-plugin/skills/my-skill --with-assets\n\n# Validate your skill\npython scripts/validate_skills.py plugins/my-plugin/skills/my-skill\n```\n\nOr create manually with this template:\n\n```yaml\n---\nname: skill-name\ndescription: Description that helps agents select this skill\nlicense: Apache-2.0\ncompatibility: Claude Code (or similar products)\nmetadata:\n  author: your-name\n  version: \"1.0\"\n  category: sales|marketing|growth\n---\n\n# Skill Title\n\n## When to Use\n- Trigger condition 1\n- Trigger condition 2\n\n## Framework\n1. Step one\n2. Step two\n\n## Templates\n- See `assets/template.md` for...\n\n## Tips\n- Best practice\n- Pitfall to avoid\n```\n\nFor the complete specification, see [agentskills.io/specification](https://agentskills.io/specification).\n\n---\n\n## 🏗️ Architecture Highlights\n\n### Business-Optimized Design\n- **User-friendly** - No technical knowledge required\n- **Minimal token usage** - Average 3.2 components per plugin\n- **Composable** - Mix and match for complex GTM workflows\n- **100% coverage** - All 92 agents accessible across plugins\n- **Progressive Disclosure** - Skills load only when needed\n\n### Model Optimization\n- **58 Haiku agents** - Fast execution for data processing and routine tasks\n- **34 Sonnet agents** - Complex reasoning for strategy and creative work\n- **Orchestration patterns** - Sonnet (strategy) → Haiku (execution) → Sonnet (optimization)\n\n## 📁 Repository Structure\n\n```\ngtm-agents/\n├── .claude-plugin/\n│   └── marketplace.json          # 67 GTM plugins\n├── plugins/\n│   ├── sales-prospecting/\n│   │   ├── agents/               # 4 prospecting experts\n│   │   ├── commands/             # Lead gen tools\n│   │   └── skills/               # 5 outreach skills (Agent Skills compliant)\n│   ├── content-marketing/\n│   │   ├── agents/               # 3 content experts\n│   │   ├── commands/             # Content tools\n│   │   └── skills/               # 6 writing skills (Agent Skills compliant)\n│   └── ... (65 more plugins)\n├── skills-index.json              # Auto-generated skills catalog (263 skills)\n├── available_skills.xml           # XML format for agent prompt injection\n├── docs/                          # Comprehensive documentation\n├── scripts/                       # Validation and scaffolding tools\n├── templates/                     # Reusable business templates\n└── README.md                      # This file\n```\n\n## 🤝 Contributing\n\nTo add new agents, skills, or commands:\n\n1. Identify or create the appropriate plugin directory in `plugins/`\n2. Create `.md` files in the appropriate subdirectory:\n   - `agents/` - For specialized GTM agents\n   - `commands/` - For tools and workflows\n   - `skills/` - For modular business knowledge\n3. Follow naming conventions (lowercase, hyphen-separated)\n4. Write clear activation criteria and comprehensive content\n5. Update plugin definition in `.claude-plugin/marketplace.json`\n\n### Contributor Tooling\n- **Scaffold templates quickly** – copy the matching template into your target path:\n  ```bash\n  python scripts/scaffold_asset.py agent plugins/new-plugin/agents/example.md\n  python scripts/scaffold_asset.py command plugins/new-plugin/commands/run-example.md\n  python scripts/scaffold_asset.py skill plugins/new-plugin/skills/example/SKILL.md\n  ```\n- **Pre-commit quality gates** – Husky automatically runs `scripts/validate_marketplace.py` and `scripts/smoke_test_plugins.py` before every commit. Fix failures locally or set `HUSKY=0` when running automation-only scripts.\n- **Templates folder** – `templates/agent.md`, `templates/command.md`, and `templates/skill.md` contain the canonical structure.\n- **Documentation Updates** – whenever assets change, update README + docs (usage guide, references) in the same PR to keep parity with the quality gates.\n- **Maintenance Playbook** – follow the cadence in [`docs/maintenance.md`](docs/maintenance.md) for weekly QA, monthly doc refresh, and quarterly governance reviews.\n- **Change Log** – see [CHANGELOG.md](CHANGELOG.md) for a summary of orchestrator + tooling milestones per release.\n\nSee [Architecture Documentation](docs/architecture.md) for detailed guidelines.\n\n## 📚 Resources\n\n### Documentation\n- [Claude Code Documentation](https://docs.claude.com/claude-code)\n- [GTM Best Practices](docs/gtm-best-practices.md)\n- [Integration Guide](docs/integrations.md)\n\n### This Repository\n- [Plugin Reference](docs/plugin-reference.md)\n- [Agent Reference](docs/agent-reference.md) \n- [Business Skills Guide](docs/business-skills.md)\n- [Usage Guide](docs/usage-guide.md)\n- [Architecture](docs/architecture.md)\n\n## 💬 Community\n\nJoin our growing community of GTM professionals:\n\n- 💬 **[Slack Community](https://join.slack.com/t/gtmagents/shared_invite/zt-3iubtzxrn-RpYOb0fPFnTtdoZVcZK3Ww)** - Get help, share wins, discuss features\n- 🗣️ **[GitHub Discussions](https://github.com/gtmagents/gtm-agents/discussions)** - Ask questions, share ideas\n- 🐛 **[GitHub Issues](https://github.com/gtmagents/gtm-agents/issues)** - Report bugs, request features\n- ❓ **[FAQ](docs/FAQ.md)** - 50+ common questions answered\n\n---\n\n## 📄 License\n\nApache License 2.0 - see [LICENSE](LICENSE) file for details.\n\nCopyright 2025 LaunchIQ AI, Inc.\n\n## ☕ Support This Project\n\nThis project is free and open-source. If you find it valuable, consider supporting its development:\n\n[![Buy Me a Coffee](https://img.shields.io/badge/Buy%20Me%20a%20Coffee-support-yellow?logo=buy-me-a-coffee&style=for-the-badge)](https://buymeacoffee.com/gtmagents)\n\nYour support helps:\n- 🔧 Maintain and improve existing plugins\n- ✨ Create new agents and skills\n- 📚 Write better documentation\n- 🚀 Keep the project sustainable and free\n\n---\n\n**Built for GTM teams by GTM teams** 🚀 Transforming how revenue organizations work with AI.\n",
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