{ "markdown": "# ASO & App Marketing Skills\n\n\n\n \"image\"\n\n
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\n\nAI agent skills for App Store Optimization (ASO) and mobile app marketing. Built for indie developers, app marketers, and growth teams who want **Cursor**, **Claude Code**, or any [Agent Skills](https://agentskills.io)-compatible AI assistant to help with keyword research, metadata optimization, competitor analysis, market intelligence, and app growth.\n\nPowered by real App Store data via the [Appeeky API](https://docs.appeeky.com).\n\n## Agent skills for user acquisition\n\nFor agent skills for mobile app user acquisition — TikTok ads, Meta ads, Apple Search Ads, ad creatives, and ROAS - see [ua-skills](https://github.com/appeeky/ua-skills).\n\n## Local App Growth\n\nA native macOS app — a local-first for app growth. App Store Connect, Google Play, Apple Search Ads, Meta/TikTok ads, and RevenueCat sync into a cache on your Mac: full history, no CSV exports, credentials in the Keychain. Reviews, ads intelligence, and keyword data stay fast (and work offline). A built-in terminal pairs with MCP, so the same agents that use these skills can talk to your local data. Download from [Appeeky](https://appeeky.com/desktop).\n\n \n\"image\"\n \n\n## Why This Exists\n\nMost ASO knowledge lives in blog posts, courses, and expensive consultants. We packaged it into skills that any AI agent can use — so you get expert-level ASO guidance directly in your IDE.\n\nEach skill contains battle-tested frameworks, scoring rubrics, and output templates. The agent reads the skill, pulls real data from the App Store (via Appeeky), and gives you actionable recommendations — not generic advice.\n\n## Quick Start\n\n**Cursor** — `npx skills add eronred/aso-skills -a cursor`\n\n**Claude Code** — `npx skills add eronred/aso-skills`\n\n**Manual** — `git clone https://github.com/eronred/aso-skills.git && cp -r aso-skills/skills/* .cursor/skills/`\n\nThen ask your agent:\n\n```\n\"Run an ASO audit for my app (id: 1617391485)\"\n\"Find the best keywords for a meditation app\"\n\"Optimize my App Store title and subtitle\"\n\"How many downloads do I need to reach top 10 in Health & Fitness?\"\n\"What apps are rising in the charts right now?\"\n\"Give me a market briefing for the Games category\"\n\"How are my downloads and revenue trending this month?\"\n\"Help me plan a Christmas In-App Event\"\n\"What seasonal keywords should I add in December?\"\n\"Optimize my Google Play listing\"\n\"My app rating dropped — how do I recover it?\"\n\"Set up a weekly competitor monitoring routine for apps X, Y, Z\"\n\"Help me pitch TechCrunch for my app launch\"\n\"Build an Apple Search Ads campaign structure for my fitness app\"\n\"My app has a crash affecting 2% of sessions — help me triage it\"\n```\n\n**Don't want to remember 30 skill names?** Just use the router:\n\n```\n/aso-router → routes your request to the right specialist skill automatically\n```\n\nOr invoke directly: `/aso-audit`, `/keyword-research`, `/metadata-optimization`, `/market-movers`, `/market-pulse`, `/asc-metrics`, `/in-app-events`, `/seasonal-aso`, `/android-aso`, `/apple-search-ads`, `/competitor-tracking`\n\n## Skills\n\n### ASO Core\n\n| Skill | What it does |\n|-------|-------------|\n| [`aso-audit`](skills/aso-audit) | Scores your listing across 10 factors (0-100), flags problems, gives a prioritized fix list |\n| [`keyword-research`](skills/keyword-research) | Finds keywords by volume × difficulty × relevance, groups them into primary/secondary/long-tail |\n| [`metadata-optimization`](skills/metadata-optimization) | Writes title, subtitle, keyword field, description — with 3 variants and character counts |\n| [`competitor-analysis`](skills/competitor-analysis) | Keyword gaps, creative teardown, positioning map, and specific opportunities to exploit |\n| [`seasonal-aso`](skills/seasonal-aso) | Seasonal keyword calendar, metadata swap strategy, timing checklist, and trending-moment tactics |\n| [`android-aso`](skills/android-aso) | Google Play-specific ASO — indexed description strategy, short description, Play Experiments, rating recovery |\n\n### Creative & International\n\n| Skill | What it does |\n|-------|-------------|\n| [`screenshot-optimization`](skills/screenshot-optimization) | 10-slot screenshot strategy with design briefs, text overlay copy, and competitor audit |\n| [`app-preview-video`](skills/app-preview-video) | Up to 3 App Preview videos per locale — script template, beat-by-beat structure, Apple/Play specs, rejection avoidance |\n| [`app-icon-optimization`](skills/app-icon-optimization) | Icon design principles, A/B testing via PPO/Play Experiments, category differentiation, and icon briefs |\n| [`custom-product-pages`](skills/custom-product-pages) | Apple CPPs — variant strategy by audience/channel, ASA + CPP unlock, measurement floor, common mistakes |\n| [`review-management`](skills/review-management) | Sentiment analysis, response templates (HEAR framework), rating improvement tactics |\n| [`localization`](skills/localization) | Market prioritization matrix, per-country keyword research, cultural adaptation checklist |\n\n### Growth\n\n| Skill | What it does |\n|-------|-------------|\n| [`app-launch`](skills/app-launch) | 8-week launch timeline with daily checklists, channel strategy, and press outreach templates |\n| [`ua-campaign`](skills/ua-campaign) | Apple Search Ads, Meta, Google UAC — campaign structure, bidding, creative specs, budget allocation |\n| [`apple-search-ads`](skills/apple-search-ads) | Deep-dive ASA — campaign structure, match types, CPP routing, bid strategy, weekly optimization checklist |\n| [`creator-ugc-marketing`](skills/creator-ugc-marketing) | TikTok / IG / YouTube creator program — briefs, sourcing, hook angles, Spark Ads / Partnership Ads, measurement |\n| [`referral-program`](skills/referral-program) | In-app referral / invite mechanics — reward sizing, K-factor math, fraud prevention, deep link flow |\n| [`web-to-app-funnel`](skills/web-to-app-funnel) | Web → app install funnels (incl. quiz + Stripe + deferred deep link) to bypass App Store fees on subs |\n| [`app-store-featured`](skills/app-store-featured) | Featuring readiness score, Apple tech checklist, pitch template, In-App Events calendar |\n| [`in-app-events`](skills/in-app-events) | Plan and write App Store In-App Events — copy, image brief, keyword strategy, submission timeline |\n| [`app-clips`](skills/app-clips) | App Clip use cases, card design, URL scheme setup, SKOverlay handoff, and measurement |\n| [`press-and-pr`](skills/press-and-pr) | Media targeting tiers, pitch templates, press kit checklist, embargo strategy, Product Hunt launch |\n\n### Revenue & Retention\n\n| Skill | What it does |\n|-------|-------------|\n| [`monetization-strategy`](skills/monetization-strategy) | Pricing tiers, paywall timing, trial structure, category benchmarks |\n| [`paywall-optimization`](skills/paywall-optimization) | Paywall conversion funnel diagnostic, 7-element audit, A/B test playbook (Superwall, RevenueCat, Adapty) |\n| [`subscription-lifecycle`](skills/subscription-lifecycle) | Trial nurture sequences, voluntary/involuntary churn reduction, dunning, and win-back campaigns |\n| [`retention-optimization`](skills/retention-optimization) | Activation → habit → engagement framework, push notification sequences, churn prevention |\n| [`onboarding-optimization`](skills/onboarding-optimization) | First-run flow audit, activation event definition, permission prompt timing, sign-up friction reduction |\n| [`rating-prompt-strategy`](skills/rating-prompt-strategy) | SKStoreReviewRequest / Play In-App Review timing, pre-prompt survey, version-gating, and rating recovery |\n\n### Analytics & Testing\n\n| Skill | What it does |\n|-------|-------------|\n| [`app-analytics`](skills/app-analytics) | Event tracking plan, dashboard setup, KPI framework with category benchmarks |\n| [`attribution-setup`](skills/attribution-setup) | SKAdNetwork 4 / AdAttributionKit / MMP setup — conversion-value schema design, deep link debug playbook |\n| [`ab-test-store-listing`](skills/ab-test-store-listing) | Hypothesis → variant design → sample size → interpretation for App Store A/B tests |\n| [`asc-metrics`](skills/asc-metrics) | Analyze your exact App Store Connect data (downloads, revenue, subscriptions, countries) via Appeeky Connect |\n| [`crash-analytics`](skills/crash-analytics) | Crashlytics setup, crash triage framework (P0–P3), symbolication, phased release strategy, rating recovery |\n\n### Market Intelligence\n\n| Skill | What it does |\n|-------|-------------|\n| [`market-movers`](skills/market-movers) | Identifies top chart gainers/losers, new entries, and dropped apps — explains what's driving changes |\n| [`market-pulse`](skills/market-pulse) | Full market briefing: chart movements + trending keywords + featured apps + new launches in one view |\n| [`competitor-tracking`](skills/competitor-tracking) | Weekly competitor surveillance — metadata changes, keyword shifts, rating trends, chart movement deltas |\n\n### Strategy & Recovery\n\n| Skill | What it does |\n|-------|-------------|\n| [`category-positioning`](skills/category-positioning) | Pick / switch primary + secondary App Store / Play categories — competitive density, featuring odds, switch-cost analysis |\n| [`app-rejection-recovery`](skills/app-rejection-recovery) | Diagnose Apple / Google rejections by guideline, draft Resolution Center responses, decide fix vs appeal |\n\n### Foundation\n\n| Skill | What it does |\n|-------|-------------|\n| [`aso-router`](skills/aso-router) | **Single entry point** — reads any natural-language ASO request and routes to the right specialist skill. Use when you don't want to remember every skill name |\n| [`app-marketing-context`](skills/app-marketing-context) | Creates a context doc (app, audience, competitors, goals) that all other skills reference |\n\n## How It Works\n\n```\nYou: \"Run an ASO audit for Headspace\"\n\nAgent:\n 1. Reads aso-audit/SKILL.md (framework, scoring rubric, output template)\n 2. Calls Appeeky API → fetches metadata, keywords, ratings, competitors\n 3. Scores each factor (title: 8/10, subtitle: 6/10, keywords: 4/10...)\n 4. Returns: ASO Score Card + Quick Wins + High-Impact Changes + Strategic Recs\n```\n\nSkills reference each other — `aso-audit` might suggest running `keyword-research` for deeper analysis, which then feeds into `metadata-optimization` for implementation.\n\n## Installation\n\n### Cursor\n\n| Method | Command |\n|--------|---------|\n| CLI | `npx skills add eronred/aso-skills -a cursor` |\n| Project-level | `cp -r aso-skills/skills/* .cursor/skills/` |\n| Global | `cp -r aso-skills/skills/* ~/.cursor/skills/` |\n\n### Claude Code\n\n| Method | Command |\n|--------|---------|\n| CLI | `npx skills add eronred/aso-skills` |\n| Specific skills | `npx skills add eronred/aso-skills --skill aso-audit keyword-research` |\n| Manual | `cp -r aso-skills/skills/* .claude/skills/` |\n\n### Any Agent\n\n```bash\ngit submodule add https://github.com/eronred/aso-skills.git .agents/aso-skills\n```\n\nWorks with any tool that supports the [Agent Skills](https://agentskills.io) standard (`.agents/skills/`, `.cursor/skills/`, `.claude/skills/`, `.codex/skills/`).\n\n## Appeeky Integration\n\nSkills work standalone with general ASO knowledge. Connect [Appeeky](https://docs.appeeky.com/mcp) for real-time App Store data:\n\n```json\n{\n \"mcpServers\": {\n \"appeeky\": {\n \"url\": \"https://mcp.appeeky.com/mcp\",\n \"headers\": { \"Authorization\": \"Bearer apk_your_key_here\" }\n }\n }\n}\n```\n\nWith Appeeky connected, skills can pull live keyword rankings, competitor metadata, download estimates, trending keywords, and featured apps.\n\n### Appeeky Connect — First-Party ASC Data\n\nThe `asc-metrics` skill uses **Appeeky Connect**, a new integration that syncs your exact App Store Connect data (downloads, revenue, subscriptions, trials, IAP, and country breakdowns) into Appeeky nightly.\n\nConnect once at [appeeky.com → Settings → Integrations](https://appeeky.com) and then ask:\n\n```\n\"How are my downloads trending this month?\"\n\"What are my top 5 markets by revenue?\"\n\"Compare this month's subscriptions to last month\"\n```\n\nRequires Indie plan( coffee price: $8/month) or higher. See [tools/integrations/appeeky-connect.md](tools/integrations/appeeky-connect.md) for the full API reference.\n\nSee [tools/REGISTRY.md](tools/REGISTRY.md) for the full capability matrix.\n\n## Contributing\n\nPRs welcome — fix an inaccuracy, improve a framework, or add a new skill. See [CONTRIBUTING.md](CONTRIBUTING.md).\n\n## License\n\nMIT\n", "bytes": 13179, "sha": "4809fcad404d7bff0423ebb80a300f0f9e63dbbd6ae9b2b94567cf474460fee1", "repo_slug": "eronred/aso-skills", "fonte": "repo", "truncated": false, "api": "https://agentalog.com/api/listings/skl_eronred_aso_skills_aso_audit_349325e0/readme" }