{
  "markdown": "# SEOJuice Skills\n\nSEO practitioner skills for [Claude Code](https://docs.anthropic.com/en/docs/claude-code) or any AI Agent. Data-driven workflows for keyword strategy, internal linking, content recovery, AI visibility, and technical SEO.\n\nBuilt by [SEOJuice](https://seojuice.com) — the SEO intelligence platform.\n\n## Installation\n\n```bash\nnpx skills add calm-north/seojuice-skills\n```\n\n## Skills\n\n| Skill | What it does |\n|-------|-------------|\n| `audit` | Comprehensive SEO audit — technical, on-page, content, links, and competitive scoring |\n| `brief` | Produce editor-ready content briefs with SERP analysis and SEO targets |\n| `find-keywords` | Build a prioritized keyword list with intent mapping and opportunity scoring |\n| `fix-linking` | Design and audit internal links — orphan pages, hub-and-spoke, anchor text |\n| `recover-content` | Diagnose and fix pages losing traffic — refresh, consolidate, redirect, or retire |\n| `build-clusters` | Build topical authority clusters from a seed keyword |\n| `diagnose-seo` | Structured diagnostic for crawl, indexation, Core Web Vitals, and ranking issues |\n| `audit-speed` | Deep Core Web Vitals audit with root-cause analysis |\n| `target-serp` | Capture featured snippets, People Also Ask boxes, and rich results |\n| `beat-competitors` | Turn competitor keyword data into a prioritized attack plan |\n| `build-links` | Design link acquisition campaigns with prospect scoring and outreach |\n| `optimize-for-ai` | Optimize for AI search engines — ChatGPT, Perplexity, Claude, Gemini |\n| `rank-local` | Local SEO: GBP optimization, citations, reviews, NAP consistency |\n| `migrate-site` | Domain or CMS migration without losing rankings |\n\n## Usage\n\nInvoke any skill by name:\n\n```\n/seojuice-skills:audit example.com\n/seojuice-skills:brief \"best project management tools\"\n/seojuice-skills:find-keywords\n```\n\nOr just describe what you need — Claude will pick the right skill:\n\n```\n> Run a full SEO audit on example.com\n> Write me a content brief for \"how to start a podcast\"\n> What keywords should I target for my SaaS blog?\n```\n\n## Examples\n\n### Run a Full SEO Audit\n\n```\n> /seojuice-skills:audit example.com\n```\n\nReturns a 5-layer audit (technical, on-page, content, links, competitive) with a health score, critical issues, and a 90-day action plan.\n\n### Create a Content Brief\n\n```\n> /seojuice-skills:brief \"best CRM for small business\"\n```\n\nAnalyzes the current SERP, maps search intent, builds a detailed outline with H2/H3 structure, sets SEO targets (word count, keywords, internal links), and defines what makes your piece better than what already ranks.\n\n### Find Keywords for a New Product\n\n```\n> /seojuice-skills:find-keywords\n> My SaaS product is an AI writing assistant for marketers. We want to grow organic traffic.\n```\n\nBuilds a tiered keyword universe (head, body, long-tail), classifies by intent, scores by opportunity, and groups into cluster seeds for your content roadmap.\n\n### Fix Internal Linking Issues\n\n```\n> /seojuice-skills:fix-linking example.com\n```\n\nMaps hub-and-spoke structure, identifies orphan pages, checks anchor text diversity, and produces a concrete link injection plan with specific source → target page pairs.\n\n### Recover Traffic on Declining Pages\n\n```\n> /seojuice-skills:recover-content\n> Our blog post on \"email marketing best practices\" dropped from 2k to 500 clicks/month over 6 months.\n```\n\nRuns the decay triage framework — determines if the content is outdated, cannibalized, or if intent has shifted — and produces specific refresh, consolidation, or redirect actions.\n\n### Build a Topic Cluster from Scratch\n\n```\n> /seojuice-skills:build-clusters\n> We sell project management software and want to own the \"agile\" topic.\n```\n\nDiscovers subtopics, maps the pillar-spoke structure, scores existing coverage gaps, designs the interlinking plan, and sequences content production.\n\n### Diagnose Why Pages Aren't Ranking\n\n```\n> /seojuice-skills:diagnose-seo example.com\n```\n\nWorks through 4 diagnostic layers (crawlability → indexability → renderability → signals) with specific checks at each layer and actionable fixes.\n\n### Audit Page Speed\n\n```\n> /seojuice-skills:audit-speed https://example.com/pricing\n```\n\nRuns LCP, CLS, and INP root-cause trees to pinpoint exactly why a page is slow, breaks down resource sizes, and prioritizes fixes by impact.\n\n### Target SERP Features\n\n```\n> /seojuice-skills:target-serp\n> We want to win featured snippets for \"what is SEO\" and \"SEO tools comparison\"\n```\n\nAudits current SERP features for each keyword, determines which features are winnable, and provides formatting/schema markup instructions to capture them.\n\n### Plan a Competitive Attack\n\n```\n> /seojuice-skills:beat-competitors\n> Our main competitors are ahrefs.com, semrush.com, and moz.com\n```\n\nAnalyzes keyword overlap, scores each gap by winnability and business value, and produces a sequenced attack plan: quick wins, gap fills, and long-term plays.\n\n### Design a Link Building Campaign\n\n```\n> /seojuice-skills:build-links\n> We have a SaaS tool with a free tier and a blog with original research.\n```\n\nMaps linkable assets, selects the best strategy (original research, broken link building, guest posts), scores prospects, and designs outreach sequences.\n\n### Optimize for AI Search\n\n```\n> /seojuice-skills:optimize-for-ai example.com\n```\n\nAudits AI crawler access, content extractability, brand entity signals, and produces an optimization plan for getting cited by ChatGPT, Perplexity, Claude, and Google AI Overviews.\n\n### Build Local SEO Presence\n\n```\n> /seojuice-skills:rank-local\n> We're a dental practice in Austin, TX with 3 locations.\n```\n\nAudits Google Business Profile completeness, checks NAP consistency, builds a citation strategy for dental-specific directories, and plans review velocity.\n\n### Plan a Site Migration\n\n```\n> /seojuice-skills:migrate-site\n> We're moving from WordPress to Next.js and restructuring all our blog URLs.\n```\n\nProduces a complete migration plan: redirect mapping, pre/post-migration checklists, monitoring schedule, and rollback criteria.\n\n## SEOJuice Integration\n\nThese skills work standalone — no account required. If you also have the [SEOJuice Claude Code plugin](https://github.com/calm-north/seojuice-claude-plugin) installed, skills will reference your live SEO data for more precise recommendations.\n\n```bash\n# Optional: install the SEOJuice plugin for live data\nclaude plugin install seojuice\n```\n\n## License\n\n[MIT](LICENSE)\n",
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