{
  "markdown": "# Social Media Skills\n\nAI agent skills for social media content strategy, creation, and analysis across text-first and visual-first platforms.\n\n## Skill Catalog\n\n### Foundation\n\n| Skill                                                | Description                                                                                                 |\n| ---------------------------------------------------- | ----------------------------------------------------------------------------------------------------------- |\n| [social-media-context-sms](skills/social-media-context-sms/) | Captures platform context, audience details, content pillars, and tone preferences used by all other skills |\n\n### Strategy\n\n| Skill                                          | Description                                                                             |\n| ---------------------------------------------- | --------------------------------------------------------------------------------------- |\n| [content-strategy-sms](skills/content-strategy-sms/)   | Defines content pillars, audience targeting, and positioning for consistent brand voice |\n| [content-calendar-sms](skills/content-calendar-sms/)   | Plans publishing cadence, themes, and scheduling across platforms                       |\n| [platform-strategy-sms](skills/platform-strategy-sms/) | Tailors content approach per platform based on audience and format strengths            |\n\n### Creation\n\n| Skill                                            | Description                                                                      |\n| ------------------------------------------------ | -------------------------------------------------------------------------------- |\n| [post-writer-sms](skills/post-writer-sms/)               | Writes single standalone posts optimized for each platform's format and audience |\n| [thread-writer-sms](skills/thread-writer-sms/)           | Writes multi-post threads with a clear narrative arc and strong opening hook     |\n| [carousel-writer-sms](skills/carousel-writer-sms/)       | Writes slide-by-slide carousel scripts for LinkedIn and similar visual formats   |\n| [caption-writer-sms](skills/caption-writer-sms/)         | Writes captions for visual-first platforms — Facebook, Instagram, TikTok, Pinterest |\n| [content-repurposer-sms](skills/content-repurposer-sms/) | Transforms existing content into new formats and adapts it across platforms      |\n| [hook-writer-sms](skills/hook-writer-sms/)               | Crafts high-performing opening lines to maximize engagement and stop-the-scroll  |\n\n### Analysis\n\n| Skill                                                        | Description                                                             |\n| ------------------------------------------------------------ | ----------------------------------------------------------------------- |\n| [performance-analyzer-sms](skills/performance-analyzer-sms/)         | Interprets post and account metrics to surface actionable insights      |\n| [audience-growth-tracker-sms](skills/audience-growth-tracker-sms/)   | Tracks follower trends and identifies the content driving growth        |\n| [content-pattern-analyzer-sms](skills/content-pattern-analyzer-sms/) | Identifies which content types, topics, and formats perform best        |\n| [optimization-advisor-sms](skills/optimization-advisor-sms/)         | Recommends specific improvements based on performance data and patterns |\n\n## Installation\n\n### Option 1: CLI Install (Recommended)\n\nUse [npx skills](https://github.com/vercel-labs/skills) to install skills directly:\n\n```bash\n# Install all skills\nnpx skills add blacktwist/social-media-skills\n\n# Install specific skills\nnpx skills add blacktwist/social-media-skills --skill post-writer-sms hook-writer-sms\n\n# List available skills\nnpx skills add blacktwist/social-media-skills --list\n```\n\nThis automatically installs to your `.agents/skills/` directory (and symlinks into `.claude/skills/` for Claude Code compatibility).\n\n### Option 2: Clone and Copy\n\nClone the entire repo and copy the skills folder:\n\n```bash\ngit clone https://github.com/blacktwist/social-media-skills.git\ncp -r social-media-skills/skills/* .agents/skills/\n```\n\n### Option 3: Git Submodule\n\nAdd as a submodule for easy updates:\n\n```bash\ngit submodule add https://github.com/blacktwist/social-media-skills.git .agents/social-media-skills\n```\n\nThen reference skills from `.agents/social-media-skills/skills/`.\n\n### Option 4: Fork and Customize\n\n1. Fork this repository\n2. Customize skills for your specific needs\n3. Clone your fork into your projects\n\n### Option 5: Claude Code Cowork\n\nDownload the skill zip files from the [latest release](https://github.com/blacktwist/social-media-skills/releases/tag/v1.0.0), then add them one by one:\n\n1. Go to **Cowork** > **Customize** > **Skills**\n2. Click **\"+\"** > **Create skill** > **Upload a skill**\n3. Upload each zip file\n\nThere's one zip per skill, so repeat for each skill you want to add.\n\n### Option 6: SkillKit (Multi-Agent)\n\nUse [SkillKit](https://github.com/rohitg00/skillkit) to install skills across multiple AI agents (Claude Code, Cursor, Copilot, etc.):\n\n```bash\n# Install all skills\nnpx skillkit install blacktwist/social-media-skills\n\n# Install specific skills\nnpx skillkit install blacktwist/social-media-skills --skill post-writer-sms hook-writer-sms\n\n# List available skills\nnpx skillkit install blacktwist/social-media-skills --list\n```\n\n## Supported Platforms\n\n**Text-first**\n\n- **LinkedIn** — long-form posts, carousels, newsletters\n- **Twitter/X** — posts, threads, spaces\n- **Threads** — posts, threads (Meta)\n- **Bluesky** — posts, threads, starter packs\n\n**Visual-first** (captions only — see `caption-writer-sms`)\n\n- **Facebook** — feed posts, photo and video captions\n- **Instagram** — feed, Reels, carousels, stories\n- **TikTok** — short-form video captions\n- **Pinterest** — pin titles and descriptions\n\n## Tool Integrations\n\n### BlackTwist (primary)\n\n[BlackTwist](https://blacktwist.app/mcp) is the recommended MCP integration for this skill set. When the BlackTwist MCP server is connected to your Claude environment, skills use it directly for:\n\n- Publishing and scheduling posts\n- Fetching analytics and engagement data\n- Managing drafts and queued content\n- Tracking follower growth\n\nWhen BlackTwist is not available, skills fall back to advisory mode — generating content and instructions for manual posting.\n\nSee [tools/REGISTRY.md](tools/REGISTRY.md) for the full tool reference.\n\n## License\n\nMIT — see [LICENSE](LICENSE) for details.\n",
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