{
  "markdown": "# Ultimate PM Toolkit\n\nA Claude Code plugin with 48 PM skills + 5 agents + 6 workflows + 4 hooks designed for product leadership at B2B SaaS companies.\n\n**Domain-agnostic** — customize `domain-context.md` once for your company, product, personas, compliance requirements, and industry. Every skill adapts automatically.\n\n## Install\n\n```bash\n/plugin marketplace add marfoerst/the-pragmatic-pm\n/plugin install pm-toolkit@the-pragmatic-pm\n```\n\n## Setup\n\n1. **Company context** — Open `domain-context.md` and replace the example content with your company's details (product, personas, compliance, metrics, competitive context, sales & GTM structure)\n2. **Personal context** _(optional)_ — Open `personal-context.md` and fill in your role, seniority, strengths, growth areas, and communication preferences. Skills adapt their depth and tone to your experience level.\n3. Start using any skill — they all read your context automatically\n\n## Getting Started\n\nNew to the toolkit? Start here:\n\n| Step | Skill | What You'll Do | Time |\n|------|-------|---------------|------|\n| 1 | `/pm-hub` | See all skills, get routed to the right one | 2 min |\n| 2 | `/pm-jtbd` | Understand the customer problem (extract job statements) | 30 min |\n| 3 | `/pm-prd` (Mode B) | Write a lightweight feature spec | 20 min |\n| 4 | `/pm-review` | Quality-check your spec before sharing | 10 min |\n| 5 | `/pm-okr` (Mode A) | Set quarterly goals for your squad | 30 min |\n\nOnce comfortable, explore the full catalog below or run a multi-stage workflow.\n\n## Skills by Category\n\n### Foundation\n| Skill | What It Does |\n|-------|-------------|\n| `pm-hub` | Master router — lists skills, routes by intent |\n| `pm-prd` | Standalone PRD generation — outcome/customer-centric (Full, Lightweight, V2, Migration modes) |\n| `pm-review` | Quality gate — checks problem clarity, metrics, scope |\n| `pm-pricing` | SaaS pricing analysis and optimization (Monetizing Innovation methodology) |\n| `pm-ai-pricing` | AI feature pricing, packaging, and monetization strategy |\n| `pm-north-star` | Define North Star metric + input metric tree |\n| `pm-metric-framework` | Full metric hierarchy with leading + lagging indicators |\n| `pm-onboarding-flow` | Design SaaS onboarding flows |\n| `pm-release-notes` | Generate customer-facing release notes |\n\n### Discovery & Data\n| Skill | What It Does |\n|-------|-------------|\n| `pm-jtbd` | Jobs-to-be-Done extraction and analysis |\n| `pm-persona-generator` | Data-driven persona creation |\n| `pm-feature-requests` | Analyze and categorize feature requests |\n| `pm-funnel-analyzer` | Conversion funnel diagnosis |\n| `pm-ab-test` | A/B test design with proper methodology |\n| `pm-feedback-categorizer` | Categorize and prioritize user feedback |\n| `pm-productboard-insights` | Distill customer demands from a transcript into Insights and push to Productboard via MCP |\n\n### Strategy\n| Skill | What It Does |\n|-------|-------------|\n| `pm-okr` | Define, refine, check-in, score, and align OKRs |\n| `pm-quarterly-planning` | Full quarter planning with capacity and bets |\n| `pm-strategic-review` | End-of-quarter strategic review |\n| `pm-swot` | SWOT analysis with strategic implications |\n| `pm-value-prop-canvas` | Strategyzer Value Proposition Canvas |\n| `pm-opportunity-tree` | Teresa Torres Opportunity Solution Tree |\n| `pm-devils-advocate` | Challenge product assumptions |\n| `pm-build-vs-buy` | Build/buy/partner decision framework |\n| `pm-risk-register` | Product risk identification and mitigation (includes migration mode) |\n| `pm-cohort-planner` | Cohort migration-readiness: complete functional scope a user cohort needs to work fully in the new product, with coverage-risk flags |\n| `pm-migration-planner` | SaaS migration planning: strategy, feature parity, go/no-go gates, data migration, legacy sunset |\n| `pm-due-diligence` | Fast product & commercial DD screen for an acquisition target (functional scope + pricing) → Pursue / Pass / Dig Deeper |\n\n### Communication\n| Skill | What It Does |\n|-------|-------------|\n| `pm-executive-update` | SCQA-structured executive updates |\n| `pm-decision-document` | ADR-style product decision records |\n| `pm-stakeholder-simulator` | Simulate stakeholder reactions |\n| `pm-product-brief` | Amazon-style working-backwards brief |\n| `pm-one-pager` | Executive one-pager for proposals |\n| `pm-board-deck` | Board/investor deck content |\n| `pm-pe-migration-report` | PE board migration progress dashboard (ARR, waves, synergies) |\n| `pm-meeting-notes` | Structured PM meeting notes |\n\n### Go-to-Market\n| Skill | What It Does |\n|-------|-------------|\n| `pm-messaging-framework` | Consistent messaging across all touchpoints (Dunford positioning) |\n| `pm-battlecard` | Per-competitor sales battlecards |\n| `pm-objection-handler` | Sales objection response playbooks |\n| `pm-sales-deck` | Sales/pitch deck content with talk track |\n| `pm-gtm-launch` | Go-to-market launch playbooks |\n| `pm-win-loss` | Win/loss analysis and interview templates |\n\n### Operations\n| Skill | What It Does |\n|-------|-------------|\n| `pm-sprint-retro` | Sprint retrospective facilitation |\n| `pm-postmortem` | Blameless post-mortem analysis |\n| `pm-process-docs` | SOP and runbook generation |\n| `pm-customer-success` | CS playbooks for lifecycle stages |\n| `pm-dashboard-designer` | Analytics dashboard design |\n| `pm-journey-map` | Customer journey mapping |\n\n### Workflows (Multi-Skill Chains)\n\nWorkflows chain multiple skills into guided, multi-stage processes. Each stage produces a named artifact that feeds the next. All workflows support **mid-entry** — skip stages if you already have the inputs.\n\n| Workflow | What It Does |\n|----------|-------------|\n| `pm-workflow-problem-to-prd` | Problem -> JTBD -> Persona -> Opportunity Tree -> PRD -> Review |\n| `pm-workflow-competitive-intel` | SWOT -> Market Sizing -> Competitive Profile -> One-Pager |\n| `pm-workflow-quarterly-cycle` | Strategic Review -> North Star -> OKRs -> Planning -> Roadmap |\n| `pm-workflow-sales-enablement` | Messaging -> Battlecards -> Objection Playbook -> GTM Launch |\n| `pm-workflow-migration` | Migration PRD -> Migration Planner -> Risk Register -> Stakeholder Simulation -> Comms + PE Report |\n\n## Agents\n\n| Agent | Role |\n|-------|------|\n| `pm-discovery-lead` | Orchestrates discovery work |\n| `pm-data-analyst` | Orchestrates data analysis |\n| `pm-ops-facilitator` | Orchestrates PM operations |\n| `pm-comms-writer` | Orchestrates PM communication |\n| `pm-gtm-strategist` | Orchestrates go-to-market and sales enablement |\n\n## Design Principles\n\nEvery skill enforces:\n1. **\"Why First\"** — Problem clarity before solutions\n2. **Leading + Lagging Indicators** — Every metric needs both\n3. **Scope Discipline** — Explicit non-goals and cut lines\n4. **Domain Awareness** — Compliance, regulatory, and industry context from `domain-context.md`\n5. **Personal Awareness** — Adapts depth and tone to your seniority and preferences from `personal-context.md`\n6. **Hybrid Interaction** — Ask critical questions, generate draft, iterate\n\n## Customization\n\n### Company Context (`domain-context.md`)\n\nAll domain-specific knowledge lives in `domain-context.md`. This includes:\n\n- **Company & product** — Name, type, target market\n- **Personas** — Who uses your product and how\n- **Compliance** — Regulatory frameworks relevant to your industry\n- **Calendar** — Seasonal events that affect planning and releases\n- **Metrics** — Domain-specific benchmarks and KPIs\n- **Ecosystem** — Key integrations and partners\n- **Sales & GTM** — Sales team structure, deal stages, ICP, buyer personas, win/loss patterns\n- **Examples** — JTBD examples, funnel stages, onboarding milestones\n\nThe plugin ships with a B2B SaaS ERP example context. Replace it with your own.\n\n### Personal Context (`personal-context.md`)\n\nYour personal profile helps skills adapt to your experience level:\n\n- **Role & seniority** — Title, years in product, team size\n- **Background** — Domain expertise, strengths, growth areas\n- **Organization** — Who you report to, stakeholders, decision-making culture\n- **Communication preferences** — Feedback style, output format, language, formality\n- **Skill self-assessment** — Rate yourself 1-5 across PM disciplines so skills adjust guidance depth\n- **What to avoid** — Specific instructions (e.g., \"don't over-explain JTBD, I know it well\")\n\n## Frameworks & Abbreviations\n\nThis toolkit builds on established product management and pricing methodologies:\n\n### Pricing & Monetization\n| Term | Full Name | What It Is | Used In |\n|------|-----------|-----------|---------|\n| **WTP** | Willingness to Pay | How much a customer would pay for a product/feature. The foundation of value-based pricing. | pm-pricing, pm-ai-pricing |\n| **Van Westendorp** | Van Westendorp Price Sensitivity Meter | 4-question survey to find the acceptable price range (too cheap, good value, getting expensive, too expensive) | pm-pricing |\n| **Gabor-Granger** | Gabor-Granger Price Point Testing | Survey method testing purchase probability at specific price points to find the revenue-maximizing price | pm-pricing |\n| **NRR** | Net Revenue Retention | (Starting MRR + expansion - contraction - churn) / Starting MRR. Measures growth from existing customers. >100% means you're growing without new sales. | pm-pricing, pm-ai-pricing |\n| **ARPU** | Average Revenue Per User/Account | Total revenue / total users or accounts. Key pricing health metric. | pm-pricing, pm-ai-pricing |\n| **MoSCoW** | Must/Should/Could/Won't | Prioritization framework for requirements. Must = non-negotiable, Should = important, Could = nice-to-have, Won't = explicitly out of scope. | pm-prd |\n| **TCO** | Total Cost of Ownership | Full cost including purchase, implementation, training, maintenance — not just license price. Used in competitive pricing comparisons. | pm-pricing, pm-battlecard |\n\n### Product Strategy & Discovery\n| Term | Full Name | What It Is | Used In |\n|------|-----------|-----------|---------|\n| **JTBD** | Jobs to Be Done | Framework by Christensen: customers \"hire\" products to get a job done. Focus on the job, not the product. | pm-jtbd, pm-workflow-problem-to-prd |\n| **OKR** | Objectives and Key Results | Goal-setting framework: qualitative Objective + measurable Key Results. 0.7/1.0 score = success. | pm-okr, pm-workflow-quarterly-cycle |\n| **SWOT** | Strengths, Weaknesses, Opportunities, Threats | Strategic analysis matrix. Internal (S/W) vs external (O/T), helpful vs harmful. | pm-swot, pm-workflow-competitive-intel |\n| **OST** | Opportunity Solution Tree | Teresa Torres framework: desired outcome -> opportunities -> solutions -> experiments. Visual discovery tool. | pm-opportunity-tree |\n| **RICE** | Reach, Impact, Confidence, Effort | Prioritization scoring: (Reach x Impact x Confidence) / Effort. Used for feature prioritization. | pm-feature-requests |\n| **TAM/SAM/SOM** | Total/Serviceable/Obtainable Market | Market sizing: TAM = entire market, SAM = reachable with your product, SOM = realistic capture in 3 years. | pm-workflow-competitive-intel |\n\n### Communication & Positioning\n| Term | Full Name | What It Is | Used In |\n|------|-----------|-----------|---------|\n| **SCQA** | Situation, Complication, Question, Answer | Executive communication framework (McKinsey). Lead with context everyone agrees on, then the tension, the question, and your answer. | pm-executive-update, pm-comms-writer |\n| **ADR** | Architecture Decision Record | Structured format for documenting decisions: context, options considered, decision made, consequences. | pm-decision-document |\n| **Dunford Positioning** | April Dunford's 5-Component Framework | Sequential positioning: Competitive Alternatives -> Unique Attributes -> Value -> Target Customer -> Market Category. From \"Obviously Awesome.\" | pm-messaging-framework, pm-battlecard, pm-sales-deck |\n| **VPC** | Value Proposition Canvas | Strategyzer tool: Customer Profile (jobs, pains, gains) mapped to Value Map (products, pain relievers, gain creators). Tests product-market fit. | pm-value-prop-canvas |\n\n### Operations & Metrics\n| Term | Full Name | What It Is | Used In |\n|------|-----------|-----------|---------|\n| **SOP** | Standard Operating Procedure | Step-by-step documented process with ownership, decision points, and checklists. | pm-process-docs |\n| **AARRR** | Acquisition, Activation, Retention, Revenue, Referral | \"Pirate Metrics\" framework for SaaS growth funnels. Each stage has its own metrics. | pm-funnel-analyzer, pm-metric-framework |\n| **NPS** | Net Promoter Score | Customer loyalty metric: % Promoters (9-10) minus % Detractors (0-6). Range: -100 to +100. | pm-feedback-categorizer |\n| **DAU/MAU** | Daily/Monthly Active Users | Engagement ratio. DAU/MAU > 60% = very sticky product. | pm-metric-framework |\n| **ICP** | Ideal Customer Profile | Definition of the perfect-fit customer: company size, industry, tech maturity, buying trigger, disqualifiers. | domain-context.md, pm-messaging-framework |\n| **GTM** | Go-to-Market | Strategy for launching products to customers: positioning, channels, pricing, enablement. | pm-gtm-launch, pm-workflow-sales-enablement |\n| **CS** | Customer Success | Post-sale function: onboarding, adoption, expansion, renewal, churn prevention. | pm-customer-success |\n\n### AI Pricing (specific to pm-ai-pricing)\n| Term | What It Is |\n|------|-----------|\n| **Inference cost** | The cost of running an AI model per query/token. Variable cost that scales with usage. |\n| **Attach rate** | % of eligible customers who adopt an AI feature. Key metric for AI monetization. |\n| **Copilot tax** | How much more customers will pay for an AI-augmented version of an existing feature. Typically 20-40% for copilots, 50-100% for agents. |\n| **Per-agent pricing** | Pricing model for autonomous AI workers — charge per AI agent deployed, typically at 10-30% of the human FTE cost it replaces. |\n| **AI credits** | Usage allotment model: include N AI actions per month in the subscription, charge for overage. |\n\n### Key Books Referenced\n| Book | Author(s) | What It Contributes |\n|------|----------|-------------------|\n| *Obviously Awesome* | April Dunford | 5-component positioning framework used in pm-messaging-framework, pm-battlecard, pm-sales-deck |\n| *Monetizing Innovation* | Madhavan Ramanujam & Georg Tacke (Simon-Kucher) | WTP-first pricing, 4 monetization failure types, Gabor-Granger, behavioral pricing in pm-pricing |\n| *Inspired* | Marty Cagan | Product discovery and dual-track agile principles throughout |\n| *Continuous Discovery Habits* | Teresa Torres | Opportunity Solution Tree in pm-opportunity-tree |\n| *Measure What Matters* | John Doerr | OKR methodology in pm-okr |\n\n## Hooks\n\nThe plugin includes 4 hooks that run automatically:\n\n| Hook | Event | What It Does |\n|------|-------|-------------|\n| **Context Reinjection** | `SessionStart` (after compaction) | Re-injects `domain-context.md` and `personal-context.md` into context when long conversations compress |\n| **Quality Gate** | `Stop` | Validates PM deliverables follow the 3 design principles (problem clarity, leading+lagging metrics, scope discipline) |\n| **Usage Logger** | `PostToolUse` / `PostToolUseFailure` | Logs every PM skill execution to `~/.claude/pm-toolkit/audit.jsonl` for usage analytics |\n| **Workflow Tracker** | `PostToolUse` | Tracks multi-step workflow progress to `.pm-toolkit-workflow-state.json` in the current project so workflows can resume across sessions |\n\nHook scripts live in `hooks/` and are configured via `hooks/hooks.json`. The workflow tracker writes per-project state — if you don't want it committed, add `.pm-toolkit-workflow-state.json` to your project's `.gitignore`.\n\n## Skill Disambiguation\n\nSome skills sound similar but serve different purposes:\n\n| If you need... | Use this | Not this |\n|----------------|---------|----------|\n| An outcome-centric requirements doc (what/why, not how) | `pm-prd` | pm-product-brief (that's a 1-page working-backwards narrative) |\n| A 1-page pitch for leadership approval | `pm-one-pager` | pm-product-brief (that's for product team alignment) |\n| To set OKRs for your squad | `pm-okr` | pm-workflow-quarterly-cycle (that's the full 5-stage quarterly planning ceremony) |\n| A pricing strategy for your core product | `pm-pricing` | pm-ai-pricing (that's specifically for AI features) |\n| A competitive cheat sheet for sales | `pm-battlecard` | pm-workflow-competitive-intel (that's a strategic analysis for product leadership) |\n\n## Author\n\nMartin Foerster\n",
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