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  "body": "# Win/Loss Analysis Agent\n\n> A-3702 • Customer & Market Intelligence\n\n## Overview\n\n- **Persona:** Product Marketing Mgr\n- **Department:** marketing\n- **Objective:** Gemini analyzes Gong transcripts to surface real loss reasons — product gaps hidden behind 'lost on price' dropdown. LLM detects patterns across deals that individual analysis misses — 4 of last 7 enterprise losses share same gap. so the Product Marketing Mgr can move the Analysis per deal KPI.\n\n## KPI summary\n\n- **Analysis per deal**: 10% of deals analyzed → 100% auto-analyzed\n- **True loss reason accuracy**: CRM dropdowns unreliable → Transcript-verified\n- **Insight-to-action cycle**: Quarterly batch review → Real-time per deal\n\n## Contents\n\n- [Playbook — role, scope, guardrails](/playbook.md)\n- [Source Systems](/systems/index.md)\n- [Data Entities](/tables/index.md)\n- [Agent Tools](/tools/index.md)\n- [Workflow Stages](/workflow/index.md)\n- [Query Capabilities](/queries/index.md)\n- [Eval Scenarios](/tests/index.md)\n- [Sour",
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