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  "body": "# Webinar & Event Engine\n\n> A-3105 \\u2022 Demand Generation\n\n## Overview\n\n- **Persona:** Demand Gen Manager\n- **Department:** marketing\n- **Objective:** Gemini generates promotional copy adapted for each channel and drafts speaker briefs from webinar content. Post-event Q&A analysis identifies hot topics and generates personalized follow-up referencing specific discussions. so the Demand Gen Manager can move the Event setup time KPI.\n\n## KPI summary\n\n- **Event setup time**: 2-3 days → 2 hours\n- **Post-event follow-up**: Generic blast → Topic-personalized\n- **Webinar-to-pipeline rate**: 8% → 18%\n\n## Contents\n\n- [Playbook — role, scope, guardrails](/playbook.md)\n- [Source Systems](/systems/index.md)\n- [Data Entities](/tables/index.md)\n- [Agent Tools](/tools/index.md)\n- [Workflow Stages](/workflow/index.md)\n- [Query Capabilities](/queries/index.md)\n- [Eval Scenarios](/tests/index.md)\n- [Source Documents](/documents/index.md)\n- [Claims](/claims/index.md)\n- [Policies](/policies/index.md)\n- ",
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