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  "body": "# Website Personalization Engine\n\n> A-3205 • Digital Marketing & SEO/SEM\n\n## Overview\n\n- **Persona:** Digital Marketing Mgr\n- **Department:** marketing\n- **Objective:** Gemini reasons about multi-signal personalization — combining firmographic, behavioral, and intent data for contextual experiences. Real-time visitor classification with account-level matching and propensity scoring. so the Digital Marketing Mgr can move the Conversion rate lift KPI.\n\n## KPI summary\n\n- **Conversion rate lift**: Generic pages → +35% personalized\n- **Personalization coverage**: 2 segments → 12+ segments\n- **Time to first CTA**: Static → Context-aware\n\n## Contents\n\n- [Playbook — role, scope, guardrails](/playbook.md)\n- [Source Systems](/systems/index.md)\n- [Data Entities](/tables/index.md)\n- [Agent Tools](/tools/index.md)\n- [Workflow Stages](/workflow/index.md)\n- [Query Capabilities](/queries/index.md)\n- [Eval Scenarios](/tests/index.md)\n- [Source Documents](/documents/index.md)\n- [Claims](/claims/index.md",
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