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  "body": "# Landing Page Optimizer\n\n> A-3107 \\u2022 Demand Generation\n\n## Overview\n\n- **Persona:** Digital Marketing Mgr\n- **Department:** marketing\n- **Objective:** Gemini reviews page copy, structure, and CTA with recommendations grounded in conversion principles and audience context. Generates headline alternatives that test different value proposition angles \\u2014 features vs. outcomes vs. social proof. so the Digital Marketing Mgr can move the Conversion rate lift KPI.\n\n## KPI summary\n\n- **Conversion rate lift**: Baseline → +20-35%\n- **A/B tests per quarter**: 2-3 → 8-12\n- **Optimization backlog**: Subjective → Data-prioritized\n\n## Contents\n\n- [Playbook — role, scope, guardrails](/playbook.md)\n- [Source Systems](/systems/index.md)\n- [Data Entities](/tables/index.md)\n- [Agent Tools](/tools/index.md)\n- [Workflow Stages](/workflow/index.md)\n- [Query Capabilities](/queries/index.md)\n- [Eval Scenarios](/tests/index.md)\n- [Source Documents](/documents/index.md)\n- [Claims](/claims/index.md)\n- [Po",
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