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  "body": "# DAM & Content Lifecycle Manager\n\n> A-3008 \\u2022 Content & Creative\n\n## Overview\n\n- **Persona:** Content Strategist\n- **Department:** marketing\n- **Objective:** Gemini reviews asset content to identify references to outdated product names, former executives, or discontinued features that metadata scans miss. Generates deprecation recommendations with replacement suggestions, not just expiration flags. so the Content Strategist can move the Expired asset detection KPI.\n\n## KPI summary\n\n- **Expired asset detection**: Months late → Pre-expiration alerts\n- **Outdated content in use**: Unknown → < 2%\n- **DAM hygiene audit time**: 2 weeks/quarter → Continuous automated\n\n## Contents\n\n- [Playbook — role, scope, guardrails](/playbook.md)\n- [Source Systems](/systems/index.md)\n- [Data Entities](/tables/index.md)\n- [Agent Tools](/tools/index.md)\n- [Workflow Stages](/workflow/index.md)\n- [Query Capabilities](/queries/index.md)\n- [Eval Scenarios](/tests/index.md)\n- [Source Documents](/documents/in",
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