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  "body": "# Competitive Win-Loss Analyzer\n\n> T-4104 • Sales & Customer Acquisition\n\n## Overview\n\n- **Persona:** Sales Operations Analyst\n- **Department:** telco\n- **Objective:** Classify every closed opportunity in Salesforce Communications Cloud's service_quotes and order_captures by loss driver, detect emerging competitor pricing moves against BigQuery historical_metrics baselines, and lift the competitive win rate in contested deals from 38% to 47% while raising loss-reason coding coverage from 45% to 96% on a weekly, automated cadence.\n\n## KPI summary\n\n- **Win-loss analysis cycle**: quarterly, 3-week effort → weekly, automated\n- **Competitive win rate in contested deals**: 38% → 47%\n- **Opportunities with loss reason coded**: 45% → 96%\n\n## Contents\n\n- [Playbook — role, scope, guardrails](/playbook.md)\n- [Source Systems](/systems/index.md)\n- [Data Entities](/tables/index.md)\n- [Agent Tools](/tools/index.md)\n- [Workflow Stages](/workflow/index.md)\n- [Query Capabilities](/queries/index.md)\n- [E",
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