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  "body": "# Ad Copy Generator & Tester\n\n> A-3204 • Digital Marketing & SEO/SEM\n\n## Overview\n\n- **Persona:** Digital Marketing Mgr\n- **Department:** marketing\n- **Objective:** Ingest campaign brief, analyze historical creative performance, generate platform-tailored ad copy variants compliant with brand voice, publish to ad platforms with A/B test configuration, and recommend scaling winners based on performance data.\n\n## KPI summary\n\n- **Copy creation time**: 2-3 hours/campaign → 15 minutes\n- **Variants tested**: 3-4 manual → 15+ automated\n- **CTR improvement**: Baseline → +18% avg\n\n## Contents\n\n- [Playbook — role, scope, guardrails](/playbook.md)\n- [Source Systems](/systems/index.md)\n- [Data Entities](/tables/index.md)\n- [Agent Tools](/tools/index.md)\n- [Workflow Stages](/workflow/index.md)\n- [Query Capabilities](/queries/index.md)\n- [Eval Scenarios](/tests/index.md)\n- [Source Documents](/documents/index.md)\n- [Claims](/claims/index.md)\n- [Policies](/policies/index.md)\n- [Proof Obligations](/pr",
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