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  "body": "# Lifecycle and CRM Marketing\n\nA self-describing knowledge base in Open Knowledge Format covering the practice of lifecycle and CRM marketing: the customer data a programme is built on, the channels it sends through, the operations that run it day to day and the measurement that tells you whether it worked. Each file is a concept; the links between them turn the directory into a graph you can read from any entry point.\n\nThe bundle is organised around the work itself. The **principles** are the stances every recommendation should serve. The **foundations** are the cross-channel operations: data, segmentation, consent, lifecycle, content, automation and the stack. The **channels** are the media you actually send through. The **measurement** layer is how you prove incrementality and size experiments. Start with the layer your question sits in, then follow the cross links.\n\n## Start here\n\n* [About this bundle](references/about-this-bundle.md) - what OKF is, where this content comes from an",
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