{
  "markdown": "# IMPACT Framework MCP Server\n\nA Model Context Protocol (MCP) server providing B2B positioning and messaging tools based on the **IMPACT Framework** by Shashwat Ghosh.\n\n## What is the IMPACT Framework?\n\n**Messaging & Positioning for Better Storytelling**\n\nThe IMPACT Framework is a systematic approach to create sharp positioning, differentiated value proposition, and effective messaging designed to address each persona of the buying group.\n\n| Phase | Component | Key Question |\n|-------|-----------|--------------|\n| **I** | IDENTIFY Champions | Who are your ideal customers and internal advocates? |\n| **M** | MAP Reality & Alternatives | What's the competitive landscape and status quo? |\n| **P** | PINPOINT Unique Value | What makes you genuinely different and valuable? |\n| **A** | ANCHOR in Right Market | What context makes your value obvious? |\n| **C** | CRAFT Core Message | How do you communicate this clearly and memorably? |\n| **T** | TRANSLATE to Execution | How do you bring this to life across channels? |\n\n> \"Great positioning makes your product's value obvious to the customers who need it most. The IMPACT Framework ensures you get there systematically.\"\n\n## Installation\n\n```bash\nnpx @shashwatgtmalpha/impact-mcp-server\n```\n\nOr install globally:\n\n```bash\nnpm install -g @shashwatgtmalpha/impact-mcp-server\n```\n\n## Tools Included\n\n| Tool | Description | Phase |\n|------|-------------|-------|\n| `impact_get_framework` | Get IMPACT Framework documentation | All |\n| `impact_identify_champions` | Analyze ideal customers and internal champions | I |\n| `impact_map_alternatives` | Map competitive landscape and alternatives | M |\n| `impact_pinpoint_value` | Discover unique differentiation | P |\n| `impact_anchor_market` | Select optimal market category | A |\n| `impact_craft_message` | Create positioning statements | C |\n| `impact_translate_execution` | Plan tactical deployment | T |\n| `impact_full_audit` | Complete positioning audit | All |\n\n## Usage Examples\n\n### Example 1: Get Framework Overview\n\n```json\n{\n  \"tool\": \"impact_get_framework\",\n  \"arguments\": {\n    \"component\": \"overview\"\n  }\n}\n```\n\n### Example 2: Identify Champions Analysis\n\n```json\n{\n  \"tool\": \"impact_identify_champions\",\n  \"arguments\": {\n    \"company_name\": \"Acme SaaS\",\n    \"product_description\": \"AI-powered sales forecasting platform\",\n    \"target_market\": \"B2B SaaS companies\",\n    \"typical_deal_size\": \"$50K ARR\",\n    \"sales_cycle\": \"3-6 months\"\n  }\n}\n```\n\n### Example 3: Craft Positioning Statement\n\n```json\n{\n  \"tool\": \"impact_craft_message\",\n  \"arguments\": {\n    \"company_name\": \"Acme SaaS\",\n    \"product_description\": \"AI-powered sales forecasting\",\n    \"target_customer\": \"VP Sales at B2B SaaS companies\",\n    \"category\": \"Revenue Intelligence\",\n    \"key_differentiator\": \"uses actual buyer behavior signals\",\n    \"main_alternative\": \"spreadsheet forecasting\",\n    \"key_benefit\": \"95% forecast accuracy\"\n  }\n}\n```\n\n### Example 4: Full Positioning Audit\n\n```json\n{\n  \"tool\": \"impact_full_audit\",\n  \"arguments\": {\n    \"company_name\": \"Acme SaaS\",\n    \"product_description\": \"AI-powered sales forecasting platform\",\n    \"target_market\": \"B2B SaaS companies with 50-500 employees\",\n    \"current_positioning\": \"The AI forecasting platform for modern sales teams\",\n    \"main_competitors\": \"Clari, Gong, spreadsheets\",\n    \"biggest_challenge\": \"Differentiating from larger competitors\"\n  }\n}\n```\n\n## Framework Flow\n\nThe IMPACT Framework follows a logical progression:\n\n```\nWeek 1-2: Research & Foundation (I + M)\n    └── Customer Intelligence Audit\n    └── Competitive Analysis\n            ↓\nWeek 3-4: Positioning Strategy (P + A)\n    └── Value Pyramid Builder\n    └── Beachhead Strategy\n            ↓\nWeek 5-6: Core Message Development (C)\n    └── Positioning Statement\n    └── Message Hierarchy\n            ↓\nWeek 7-8: Tactical Execution (T)\n    └── Multi-Channel Deployment\n    └── Sales Enablement\n```\n\n## Related Frameworks\n\nThis MCP server is part of Shashwat Ghosh's GTM methodology suite:\n\n- **IMPACT** (this server) - Positioning & Messaging\n- **[EPIC](https://www.npmjs.com/package/@shashwatgtmalpha/gtm-alpha-mcp-server)** - GTM Execution (Ecosystem, Product-led, Inbound/Outbound, Community)\n\n**Recommended flow:** IMPACT first (positioning) → then EPIC (go-to-market execution)\n\n## Configuration\n\n### Claude Desktop\n\nAdd to `claude_desktop_config.json`:\n\n```json\n{\n  \"mcpServers\": {\n    \"impact-framework\": {\n      \"command\": \"npx\",\n      \"args\": [\"@shashwatgtmalpha/impact-mcp-server\"]\n    }\n  }\n}\n```\n\n### Claude Code\n\nAdd to `.mcp.json`:\n\n```json\n{\n  \"mcpServers\": {\n    \"impact-framework\": {\n      \"command\": \"npx\",\n      \"args\": [\"@shashwatgtmalpha/impact-mcp-server\"]\n    }\n  }\n}\n```\n\n## Author\n\n**Shashwat Ghosh**  \nFounder, Helix GTM Consulting  \n[LinkedIn](https://www.linkedin.com/in/shashwatghosh) | [GTM Alpha](https://shashwatgtm.github.io/gtm-alpha-consultation/)\n\n## License\n\nMIT\n\n## Links\n\n- [IMPACT Framework Notion Template](https://www.notion.so/marketplace/templates/ai-context-engineering-craft-framework)\n- [EPIC Framework MCP Server](https://www.npmjs.com/package/@shashwatgtmalpha/gtm-alpha-mcp-server)\n- [GTM Alpha Consulting](https://shashwatgtm.github.io/gtm-alpha-consultation/)\n",
  "bytes": 5217,
  "sha": "05f24689270870851585b96301dc9b24b380b44a8b3df91d294cf7dc04c55cdc",
  "repo_slug": "shashwatgtm/impact-mcp-server",
  "fonte": "repo",
  "truncated": false,
  "api": "https://agentalog.com/api/listings/mcp_io_github_shashwatgtm_impact_mcp_server_28b658ab/readme"
}