{
  "markdown": "# IMPACT MCP v2.0.0\n\n**Hypothesis-Driven B2B Positioning Engine** - 8 tools implementing the IMPACT framework for strategic positioning and go-to-market messaging.\n\n[![NPM Version](https://img.shields.io/npm/v/@shashwatgtmalpha/impact-mcp)](https://www.npmjs.com/package/@shashwatgtmalpha/impact-mcp)\n[![License: MIT](https://img.shields.io/badge/License-MIT-yellow.svg)](https://opensource.org/licenses/MIT)\n[![MCP Registry](https://img.shields.io/badge/MCP-Registry-blue)](https://registry.modelcontextprotocol.io)\n\n## 🚀 Quick Start\n\n```bash\n# Run directly with npx\nnpx -y @shashwatgtmalpha/impact-mcp\n```\n\n### Claude Desktop Configuration\n\nAdd to your `claude_desktop_config.json`:\n\n```json\n{\n  \"mcpServers\": {\n    \"impact-mcp\": {\n      \"command\": \"npx\",\n      \"args\": [\"-y\", \"@shashwatgtmalpha/impact-mcp\"]\n    }\n  }\n}\n```\n\n---\n\n## 🎯 The IMPACT Framework\n\n**IMPACT** is a hypothesis-driven positioning methodology for B2B companies:\n\n| Phase | Focus | Tool |\n|-------|-------|------|\n| **I**dentify | Champions & Buyer Personas | `impact_identify_champions` |\n| **M**ap | Alternatives & Competitive Landscape | `impact_map_alternatives` |\n| **P**inpoint | Value Proposition & Differentiation | `impact_pinpoint_value` |\n| **A**nchor | Market Selection & Beachhead | `impact_anchor_market` |\n| **C**raft | Messaging & Positioning Statement | `impact_craft_message` |\n| **T**ranslate | Channel-Specific Execution | `impact_translate_execution` |\n\n---\n\n## 🛠️ Tools Overview\n\n| Tool | Purpose | Primary Output |\n|------|---------|----------------|\n| `impact_get_framework` | Complete IMPACT methodology reference | Full framework documentation |\n| `impact_identify_champions` | Champion persona hypothesis | Buyer personas with pain points |\n| `impact_map_alternatives` | Competitive landscape analysis | Whitespace identification |\n| `impact_pinpoint_value` | Value proposition development | \"Only Statement\" generator |\n| `impact_anchor_market` | Beachhead market selection | TAM/SAM/SOM analysis |\n| `impact_craft_message` | Positioning statement creation | Message hierarchy |\n| `impact_translate_execution` | Channel-specific adaptation | Website/LinkedIn/email/deck/demo versions |\n| `impact_full_audit` | Complete positioning assessment | Comprehensive scoring & recommendations |\n\n---\n\n## 👤 Who Is This For?\n\n### Primary Users\n\n| Role | Key Tools | Use Cases |\n|------|-----------|-----------|\n| **Founders/CEOs** | `impact_anchor_market`, `impact_pinpoint_value`, `impact_craft_message` | Market selection, value articulation |\n| **CMOs/VPs Marketing** | `impact_full_audit`, `impact_get_framework` | Positioning health assessment |\n| **Product Marketing** | `impact_identify_champions`, `impact_craft_message`, `impact_translate_execution` | Messaging, channel adaptation |\n| **Sales Leaders** | `impact_map_alternatives`, `impact_pinpoint_value` | Competitive positioning |\n| **GTM Consultants** | All tools | Full positioning engagements |\n\n### Job-to-Tool Mapping\n\n| Job To Be Done | Recommended Tool |\n|----------------|------------------|\n| \"I need to understand the IMPACT methodology\" | `impact_get_framework` |\n| \"I need to define our ideal buyer champion\" | `impact_identify_champions` |\n| \"I need to map our competitive landscape\" | `impact_map_alternatives` |\n| \"I need to articulate our unique value\" | `impact_pinpoint_value` |\n| \"I need to select our beachhead market\" | `impact_anchor_market` |\n| \"I need to create our positioning statement\" | `impact_craft_message` |\n| \"I need to adapt messaging for different channels\" | `impact_translate_execution` |\n| \"I need a full positioning audit\" | `impact_full_audit` |\n\n### Recommended Agent Skills\n\nThis MCP is included in these user-focused Agent bundles:\n\n| Agent Bundle | Tools Count | Best For |\n|--------------|-------------|----------|\n| **🎯 Founder GTM Copilot** | 10 tools | Founders, early-stage CEOs |\n| **🎯 Product Marketing Engine** | 12 tools | PMMs, product marketers |\n| **🔬 GTM Consultant Suite** | 12 tools | Fractional CMOs, advisors |\n| **📞 SDR Toolkit** | 8 tools | SDRs, BDRs |\n\n---\n\n## 📖 Tool Details\n\n### 1. IMPACT Get Framework (`impact_get_framework`)\n\nGet the complete IMPACT methodology reference.\n\n**Inputs:** None required\n\n**Output:** Full 6-phase framework documentation with examples and best practices.\n\n### 2. IMPACT Identify Champions (`impact_identify_champions`)\n\nGenerate champion persona hypothesis from product/problem context.\n\n**Inputs:**\n| Parameter | Required | Description |\n|-----------|----------|-------------|\n| `product` | ✅ | Your product/service description |\n| `problem_solved` | ✅ | Core problem you solve |\n| `current_customers` | ❌ | Description of existing customers |\n\n**Output:** Champion profiles with titles, pain points, success metrics, and buying triggers.\n\n### 3. IMPACT Map Alternatives (`impact_map_alternatives`)\n\nAnalyze competitive landscape and identify whitespace.\n\n**Inputs:**\n| Parameter | Required | Description |\n|-----------|----------|-------------|\n| `product` | ✅ | Your product/service |\n| `known_competitors` | ❌ | List of known competitors |\n| `customer_alternatives` | ❌ | What customers do instead |\n\n**Output:** Competitive matrix, status quo analysis, whitespace opportunities.\n\n### 4. IMPACT Pinpoint Value (`impact_pinpoint_value`)\n\nDevelop value proposition with \"Only Statement\" generator.\n\n**Inputs:**\n| Parameter | Required | Description |\n|-----------|----------|-------------|\n| `product` | ✅ | Your product/service |\n| `target_champion` | ✅ | Primary buyer persona |\n| `competitive_context` | ❌ | Key differentiators |\n| `proof_points` | ❌ | Evidence supporting claims |\n\n**Output:** Only Statement, value hierarchy, proof point framework.\n\n### 5. IMPACT Anchor Market (`impact_anchor_market`)\n\nSelect beachhead market with TAM/SAM/SOM analysis.\n\n**Inputs:**\n| Parameter | Required | Description |\n|-----------|----------|-------------|\n| `product` | ✅ | Your product/service |\n| `value_proposition` | ✅ | Core value prop |\n| `potential_segments` | ❌ | Market segments to evaluate |\n| `constraints` | ❌ | Resources, geography, etc. |\n\n**Output:** Beachhead recommendation, market sizing, expansion roadmap.\n\n### 6. IMPACT Craft Message (`impact_craft_message`)\n\nCreate positioning statement and message hierarchy.\n\n**Inputs:**\n| Parameter | Required | Description |\n|-----------|----------|-------------|\n| `product` | ✅ | Your product/service |\n| `target_market` | ✅ | Who you serve |\n| `value_proposition` | ✅ | Core value |\n| `key_differentiators` | ✅ | What makes you different |\n| `proof_points` | ❌ | Supporting evidence |\n\n**Output:** Positioning statement, tagline options, message pillars, elevator pitch.\n\n### 7. IMPACT Translate Execution (`impact_translate_execution`)\n\nAdapt positioning for specific channels.\n\n**Inputs:**\n| Parameter | Required | Description |\n|-----------|----------|-------------|\n| `positioning` | ✅ | Core positioning statement |\n| `channel` | ✅ | website, linkedin, email, pitch_deck, demo_script |\n| `target_persona` | ❌ | Specific audience for this channel |\n\n**Output:** Channel-optimized messaging with format-specific guidelines.\n\n### 8. IMPACT Full Audit (`impact_full_audit`)\n\nComprehensive positioning assessment with scoring.\n\n**Inputs:**\n| Parameter | Required | Description |\n|-----------|----------|-------------|\n| `company` | ✅ | Company name |\n| `product` | ✅ | Product/service description |\n| `current_positioning` | ❌ | Existing positioning materials |\n| `target_market` | ❌ | Current target market definition |\n| `competitors` | ❌ | Known competitors |\n\n**Output:** Phase-by-phase scoring, gap analysis, prioritized recommendations, action plan.\n\n---\n\n## 🔗 Related MCPs\n\n| MCP | Focus | Tools | Link |\n|-----|-------|-------|------|\n| CRAFT GTM | GTM strategy | 8 | [GitHub](https://github.com/shashwatgtm/craft-gtm-mcp) |\n| CRAFT Content | Content creation | 8 | [GitHub](https://github.com/shashwatgtm/craft-content-mcp) |\n| ICP Intelligence | ICP & targeting | 9 | [GitHub](https://github.com/shashwatgtm/icp-intelligence-mcp) |\n| Revenue Enablement | Sales execution | 12 | [GitHub](https://github.com/shashwatgtm/revenue-enablement-mcp) |\n\n---\n\n## 📚 About the IMPACT Framework\n\nThe IMPACT framework was developed by Shashwat Ghosh based on 24+ years of B2B marketing experience. It addresses the common failure mode of B2B positioning: starting with features instead of market hypotheses.\n\n**Key Principles:**\n- Hypothesis-driven: Test assumptions before committing\n- Outside-in: Start with customer, not product\n- Iterative: Refine based on market feedback\n- Execution-focused: Bridge strategy to implementation\n\n---\n\n## 👨‍💻 Author\n\n**Shashwat Ghosh** - Founder, Helix GTM Consulting\n\n[![LinkedIn](https://img.shields.io/badge/LinkedIn-Connect-blue)](https://linkedin.com/in/shashwatghosh)\n[![Twitter](https://img.shields.io/badge/Twitter-Follow-1DA1F2)](https://twitter.com/Shashwat_Ghosh)\n[![Website](https://img.shields.io/badge/Website-gtmhelix.com-green)](https://gtmhelix.com)\n\n---\n\n## 📄 License\n\nMIT License - see [LICENSE](LICENSE) for details.\n\n---\n\n*Part of the GTM Helix MCP Suite - AI-powered B2B go-to-market tools*\n",
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