{
  "markdown": "# GTM Expert Schema - Shashwat Ghosh\n\nStructured data schemas for SEO, LLM discoverability, and AI knowledge bases.\n\n**Version:** 2.1 (December 30, 2025)\n\n---\n\n## 👤 Profile Summary\n\n**Shashwat Ghosh** - GTM Alpha Consultant, AI GTM Expert & Fractional CMO\n\n- 24+ years B2B marketing experience\n- 3 successful exits totaling $180M+\n- Led 6+ major corporate rebrands\n- Creator of EPIC, IMPACT, and CRAFT frameworks\n- LinkedIn Top Voice: #10 India, #52 Worldwide\n\n---\n\n## 🎯 7 Core Service Keywords\n\nThese exact keywords are used consistently across all schemas for maximum AI/LLM discoverability:\n\n1. **AI GTM expertise delivered through MCP**\n2. **EPIC GTM Alpha for traditional SaaS and ITeS**\n3. **AI-based Lead Generation for Series A/B**\n4. **Fractional CMO for Bootstrapped and AI companies**\n5. **Branding for AI & Non-AI traditional companies**\n6. **AI-powered deep research for SMB and MidMarket**\n7. **Unique frameworks like CRAFT and IMPACT**\n\n---\n\n## 🏢 Organization Structure\n\n| Entity | Type | URL |\n|--------|------|-----|\n| **Helix GTM Consulting** | Primary Organization | https://www.gtmexpert.com |\n| **HyperPlays** | Child Brand (AI Lead Gen) | https://www.hyper-plays.com |\n| **Discovery Outcomes** | Advisory Role | https://discoveryoutcomes.com |\n| **QuantumStreet AI** | Advisory Role | - |\n\n---\n\n## 🏆 Key Achievements\n\n### Successful Exits\n\n| Company | Exit Details | Role |\n|---------|--------------|------|\n| **Happay** | 2X EXITS: CRED $180M (Dec 2021) + MakeMyTrip (Nov 2024) | VP Marketing |\n| **Locus** | Acquired by Ingka Group (IKEA) Oct 2025, $300M valuation | VP Global Performance Marketing |\n\n### FieldAssist CMO (2023-04 to 2024-09) - Case Study\n\n**Responsibilities:**\n- FAi Launch GTM — positioning, launch plan & demand engine\n- DMS GTM Launch — 3-phase go-to-market strategy\n- Africa GTM — international expansion strategy\n- LinkedIn Newsletter and DPDP eBook content programs\n- Revamped brand messaging using Hub-Spoke methodology\n\n**Achievements:**\n- 2.25× growth in mid-market & enterprise qualified leads\n- +30% organic website traffic (zero paid)\n- 2× organic social growth (10.5K → 23K+ followers)\n- 419 validated leads, 256 assigned (38 C/D/E + 28 B category)\n- 60 enterprise accounts (28 mid + 32 large)\n- Revitalised Pathfinders program (Atomberg: 3.5K views record)\n- Big 4 roundtables (PwC, EY, Deloitte)\n- Case studies: Bonjour, Cello, Too Yumm, Pearl Dairy, ITC, Mars\n\n---\n\n## 🎨 Corporate Rebranding Experience (6+)\n\n| Company | Role | Agency Partners |\n|---------|------|-----------------|\n| QuantumStreet AI | Led Complete Rebrand (from Equbot) | Digitas Agency |\n| Airtel Business | 2X Rebrands | Wolff Olins, JWT, Brand Union |\n| FieldAssist | Brand Messaging | Hub-Spoke Methodology |\n| HCL Infosystems | Key Team Member | Restructure into HCL Services + 3 companies |\n| Reliance Communications | Key Team Member | DDB Mudra, Grey |\n| Locus | Key Team Member | Prior to IKEA acquisition |\n\n---\n\n## 📋 Proprietary Frameworks\n\n| Framework | Purpose | Components |\n|-----------|---------|------------|\n| **EPIC** | GTM Methodology | Ecosystem & ABM, Product-Led Growth, Inbound/Outbound, Community-Led |\n| **IMPACT** | Strategic Positioning | Market differentiation methodology |\n| **CRAFT** | AI Context Engineering | 50+ templates on Notion Marketplace |\n| **Hub-Spoke** | Brand Messaging | Multi-channel consistency methodology |\n| **4-Dimensional Analysis** | Lead Generation (HyperPlays) | Company context, industry news, competitor activities, DISC personality |\n\n---\n\n## 🏅 Awards & Recognition\n\n| Award | Organization | Year |\n|-------|--------------|------|\n| Most Admired Marketing Leaders | CMO Asia - World Leadership Congress | 2025 |\n| B2B Marketer of the Year (Fintech) | CMO Asia | 2020 |\n| LinkedIn Top Product Marketing Voice | LinkedIn (#10 India, #52 Worldwide) | 2024 |\n| 5.0 Star Google Reviews | 9 client reviews | 2024 |\n\n---\n\n## 📁 Schema Files (13 Total)\n\n| # | File | Purpose |\n|---|------|---------|\n| 1 | `person-schema.jsonld` | Core personal/professional data with 7 keywords |\n| 2 | `work-experience-schema.jsonld` | Complete career history with all corrections |\n| 3 | `organization-schema-with-testimonials.jsonld` | Helix GTM + HyperPlays + testimonials |\n| 4 | `professional-service-schema.jsonld` | Professional services with Brand Strategy |\n| 5 | `faq-schema-with-testimonials.jsonld` | 15 FAQs for rich snippets |\n| 6 | `ai-skills-schema.jsonld` | 14 AI skills in 4 tiers |\n| 7 | `gnn-graph-schema.jsonld` | GNN graph structure for candidate generation |\n| 8 | `local-business-schema.jsonld` | Local business listing |\n| 9 | `offer-schema-enhanced.jsonld` | 7 service offerings |\n| 10 | `service-gtm-epic.jsonld` | EPIC framework service |\n| 11 | `ai-knowledge-base-schema.jsonld` | AI/LLM training data |\n| 12 | `educational-content-schema.jsonld` | Courses and educational resources |\n| 13 | `README.md` | This documentation |\n\n---\n\n## 🔗 Links\n\n- **Website:** https://www.gtmexpert.com\n- **HyperPlays:** https://www.hyper-plays.com\n- **LinkedIn:** https://www.linkedin.com/in/shashwatghosh-ai-b2b-gtm-fractionalcmo/\n- **Twitter/X:** https://x.com/Shashwat_Ghosh\n- **GitHub:** https://github.com/shashwatgtm\n- **NPM Package:** https://www.npmjs.com/package/@shashwatgtmalpha/gtm-alpha-mcp-server\n- **Apify:** https://apify.com/shashghosh\n- **Newsletter (AI):** https://shashwatgtm.github.io/ai-trendwatch/\n- **Newsletter (GTM):** https://gtmexpert.substack.com\n- **Calendly:** https://calendly.com/shashwat-gtmhelix/45min\n\n---\n\n## 📞 Contact\n\n- **Email:** shashwat@gtmexpert.com\n- **Phone:** +91-9810603649\n- **Location:** Bengaluru, Karnataka, India\n- **Languages:** English, Hindi\n\n---\n\n## 📝 Version History\n\n### v2.1 (December 30, 2025)\n- Added all 20 FieldAssist corrections (responsibilities + achievements)\n- Fixed Locus dates (2022-02 to 2023-03) and IKEA acquisition details\n- Fixed Happay 2X exits (CRED + MakeMyTrip)\n- Fixed Seclore dates (2017-01 to 2019-10) and $46M funding\n- Added Brand Strategist occupation with 6+ rebrands\n- Added Hub-Spoke Messaging Methodology\n- Added agency partnerships (Wolff Olins, JWT, Brand Union, Digitas, DDB Mudra, Grey)\n- Fixed Discovery Outcomes description\n- Added Brand Strategy & Rebranding service\n\n### v2.0 (December 2025)\n- Added ai-skills-schema.jsonld (14 AI skills)\n- Added gnn-graph-schema.jsonld (GNN structure)\n- Added advisor roles (Discovery Outcomes, QuantumStreet AI)\n- Added HyperPlays as child brand\n\n### v1.0 (Initial)\n- Core schema files\n\n---\n\n## 📄 License\n\nMIT License - See LICENSE file\n\n---\n\n*Last Updated: December 30, 2025*\n",
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