{
  "markdown": "# CRAFT GTM MCP Server\n\n**8 Strategic GTM Execution Tools** powered by the CRAFT Framework.\n\nCreated by [Shashwat Ghosh](https://gtmexpert.com) | Top 30 PLG Creator Worldwide\n\n---\n\n## 🎯 What is CRAFT GTM?\n\nCRAFT GTM provides strategic GTM tools for **founders, CMOs, and strategy leaders** who need comprehensive frameworks for:\n\n- Product-Market Fit Assessment\n- Launch Planning & Execution\n- Customer Research\n- Retention Strategy\n- Partner Programs\n- Crisis Management\n- Competitive Intelligence\n\n**Typical use:** Quarterly planning, major initiatives, strategy development (1+ hour deep work)\n\n---\n\n## 🛠️ Tools Included\n\n| Tool | Purpose | Output |\n|------|---------|--------|\n| `pmf_scorecard` | Assess Product-Market Fit | 5-dimension scorecard (0-100), gap analysis, 90-day plan |\n| `launch_commander` | Plan product launches | 12-week timeline, RACI matrix, contingency plans |\n| `customer_interview_kit` | Research customers | Interview scripts, question bank, synthesis templates |\n| `retention_playbook` | Reduce churn | Health score model, intervention playbooks, alerts |\n| `partner_architect` | Build partner programs | 4-tier structure, economics, enablement curriculum |\n| `crisis_planner` | Prepare for crises | Severity levels, response templates, playbooks |\n| `competitive_intel` | Win competitive deals | Battle cards, feature matrix, objection handlers |\n| `craft_gtm_analyzer` | Improve strategy docs | CRAFT score, gap analysis, recommendations |\n\n---\n\n## 📦 Installation\n\n### Claude Desktop\n\nAdd to your `claude_desktop_config.json`:\n\n```json\n{\n  \"mcpServers\": {\n    \"craft-gtm\": {\n      \"command\": \"npx\",\n      \"args\": [\"-y\", \"@shashwatah/craft-gtm-mcp\"]\n    }\n  }\n}\n```\n\n### Manual Installation\n\n```bash\nnpm install -g @shashwatah/craft-gtm-mcp\ncraft-gtm-mcp\n```\n\n---\n\n## 💡 Example Usage\n\n### PMF Assessment\n```\n\"Assess PMF for our product [name] targeting [market].\nCurrent metrics: $50K MRR, 8% monthly churn, NPS 35, 6 months in market.\nCustomer feedback: Users love feature X but struggle with onboarding.\"\n```\n\n### Launch Planning\n```\n\"Create a launch plan for [feature] launching [date].\nTarget: Enterprise IT managers in healthcare.\nGoals: 500 signups, 50 demos, 10 closed deals in 30 days.\"\n```\n\n### Retention Strategy\n```\n\"Build a retention playbook for our SMB segment.\nCurrent churn: 5% monthly. Main reasons: Poor onboarding, missing integrations.\nCS team: 2 people, using Intercom.\"\n```\n\n---\n\n## 🔗 Related\n\n- **[CRAFT Content MCP](https://github.com/anthropics/craft-content-mcp)** - 8 content creation tools (case studies, newsletters, webinars)\n- **[IMPACT MCP](https://github.com/shashwatgtm/impact-mcp)** - Positioning framework\n- **[EPIC MCP](https://github.com/shashwatgtm/epic-mcp)** - GTM strategy framework\n\n---\n\n## 📚 The CRAFT Framework\n\n**C**haracter - Who executes this?\n**R**esult - What's the desired outcome?\n**A**rtifact - What gets produced?\n**F**rame - What's the context?\n**T**imeline - What are the steps?\n\n---\n\n## 📄 License\n\nMIT License - Created by Shashwat Ghosh\n\n---\n\n*Part of the GTM Alpha Toolkit | [gtmexpert.com](https://gtmexpert.com)*\n",
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