{
  "markdown": "# CRAFT Content MCP Server\n\n**8 Content Creation Execution Tools** powered by the CRAFT Framework.\n\nCreated by [Shashwat Ghosh](https://gtmexpert.com) | Top 30 PLG Creator Worldwide\n\n---\n\n## ✍️ What is CRAFT Content?\n\nCRAFT Content provides ready-to-execute content tools for **content marketers, SDRs, and growth teams** who need to create:\n\n- Case Studies & Social Proof\n- Newsletters & Email Content\n- Webinar Scripts\n- Repurposed Content (10+ formats)\n- Thought Leadership Series\n- Testimonial Collection\n- Sales Enablement Content\n\n**Typical use:** Daily/weekly content creation (15-45 minutes per asset)\n\n---\n\n## 🛠️ Tools Included\n\n| Tool | Purpose | Output |\n|------|---------|--------|\n| `case_study_generator` | Create customer stories | Full case study, one-pager, social snippets |\n| `newsletter_builder` | Write newsletters | Complete issue, 10 subject lines, sections |\n| `webinar_script` | Script webinars | Slide-by-slide script, Q&A prep, engagement prompts |\n| `content_repurposer` | Multiply content | 1 piece → 10+ formats (LinkedIn, Twitter, email, etc.) |\n| `thought_leadership_series` | Build authority | 5-post LinkedIn series with hooks |\n| `testimonial_capture` | Collect social proof | Request emails, interview guide, formatted outputs |\n| `sales_enablement_content` | Arm sales team | Pitches (30s/2min/5min), objection handlers |\n| `craft_content_improver` | Improve any content | CRAFT score, improved version, A/B tests |\n\n---\n\n## 📦 Installation\n\n### Claude Desktop\n\nAdd to your `claude_desktop_config.json`:\n\n```json\n{\n  \"mcpServers\": {\n    \"craft-content\": {\n      \"command\": \"npx\",\n      \"args\": [\"-y\", \"@shashwatah/craft-content-mcp\"]\n    }\n  }\n}\n```\n\n### Manual Installation\n\n```bash\nnpm install -g @shashwatah/craft-content-mcp\ncraft-content-mcp\n```\n\n---\n\n## 💡 Example Usage\n\n### Case Study\n```\n\"Create a case study for [Customer].\nChallenge: Manual reporting taking 20 hours/week.\nSolution: Our analytics platform automated reports.\nResults: 80% time saved, $50K cost reduction.\"\n```\n\n### Content Repurposing\n```\n\"Repurpose this blog post into LinkedIn posts, Twitter thread, email section, and video script:\n[paste blog content]\"\n```\n\n### Thought Leadership\n```\n\"Create a 5-post LinkedIn series on 'Why traditional marketing metrics are broken.'\nMy perspective: Attribution is a vanity exercise.\nAudience: B2B marketing leaders.\"\n```\n\n### Sales Enablement\n```\n\"Create sales content for [Product].\nValue props: 50% faster implementation, 3x ROI, enterprise security.\nTarget: VP Engineering at mid-market SaaS.\nCommon objections: Price, integration complexity, change management.\"\n```\n\n---\n\n## 🔗 Related\n\n- **[CRAFT GTM MCP](https://github.com/anthropics/craft-gtm-mcp)** - 8 strategic GTM tools (PMF, launches, retention)\n- **[IMPACT MCP](https://github.com/shashwatgtm/impact-mcp)** - Positioning framework\n- **[EPIC MCP](https://github.com/shashwatgtm/epic-mcp)** - GTM strategy framework\n\n---\n\n## 📚 The CRAFT Framework\n\n**C**haracter - Who executes this?\n**R**esult - What's the desired outcome?\n**A**rtifact - What gets produced?\n**F**rame - What's the context?\n**T**imeline - What are the steps?\n\n---\n\n## 📄 License\n\nMIT License - Created by Shashwat Ghosh\n\n---\n\n*Part of the GTM Alpha Toolkit | [gtmexpert.com](https://gtmexpert.com)*\n",
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  "repo_slug": "shashwatgtm/craft-content-mcp",
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