{
  "markdown": "# Content Hooks MCP\n\n**Short-form content mechanics for AI agents: hooks, script structures, retention, CTAs. The first 2 seconds decide the next 28.**\n\n> **Disclaimer.** Structured content-mechanics frameworks from documented short-form practice. Platforms change; specificity and payoff don't.\n\n## Why This Exists\n\nAI agents drafting short-form content default to the same failure: greeting openers, hype adjectives, three ideas per video, and four CTAs. This MCP gives the agent the mechanics that survive contact with the feed — and auditors that fail drafts before they cost a post.\n\nThe house rule everything here enforces: **receipts over hype.** A number you can screenshot beats any adjective.\n\n## 7 Tools\n\n| Tool | What it returns |\n|---|---|\n| `get_hook_mechanics` | 10 hook styles as fill-in structures with why each works + failure mode |\n| `audit_hook` | PASS/NEEDS WORK on a hook line: 2-second window, greetings, hype vs receipts, style detection |\n| `get_script_structure` | Beat-by-beat timing for talking_head, voiceover_broll, tutorial, storytime, ugc_ad |\n| `audit_script` | Full script audit: hook, spoken length, single-CTA law, zero-numbers check |\n| `get_retention_mechanics` | Open loops, payoff scheduling, pattern breaks, specificity ladders, loop endings |\n| `get_cta_rules` | CTA rules by goal (follow, comment seed, lead magnet, product, save/share) |\n| `get_full_pack` | Everything in one payload for agent context |\n\n## Install\n\n```bash\nnpx content-hooks-mcp        # once published to npm\n# or from source:\ngit clone https://github.com/closermethod/content-hooks-mcp && cd content-hooks-mcp && npm i && npm run build && node dist/main.js\n```\n\nClaude Desktop config:\n```json\n{ \"mcpServers\": { \"content-hooks\": { \"command\": \"npx\", \"args\": [\"content-hooks-mcp\"] } } }\n```\n\n## The Family\n\nGet seen (this one) → get positioned ([personal-brand-mcp](https://github.com/closermethod/personal-brand-mcp)) → get the reply ([outbound-engine-mcp](https://github.com/closermethod/outbound-engine-mcp)) → price the deal ([creator-deals-mcp](https://github.com/closermethod/creator-deals-mcp)) → own the audience ([newsletter-growth-mcp](https://github.com/closermethod/newsletter-growth-mcp)). Full catalog: [MCP Hub](https://elisabethhitz-mcp.netlify.app)\n\n## Built By\n\n[Elisabeth Hitz](https://www.linkedin.com/in/elisabethhitz) — 10+ years enterprise sales (Deel, Criteo, HBO), reverse-engineered for creators.\n\nLicense: MIT\n",
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  "repo_slug": "closermethod/content-hooks-mcp",
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