{
  "markdown": "<h1><img src=\"docs/assets/logo.png\" alt=\"Mob\" height=\"64\"></h1>\n\n**Mob is an AI-first personal CRM for caring for the people in your life.** Tell your AI assistant what happened, who matters, and what you want to remember; Mob turns natural language into structured relationship memory through MCP.\n\n<p>\n  <a href=\"https://demo.mobcrm.au/app/\"><strong>Try the live demo</strong></a> ·\n  <a href=\"https://mobcrm.au/auth/register?from=web\"><strong>Sign up free while in beta</strong></a>\n</p>\n\n<p align=\"center\">\n  <img src=\"docs/assets/dashboard.png\" alt=\"Mob dashboard\" width=\"900\">\n</p>\n\n## Why Mob\n\nRelationships are full of details: birthdays, family ties, dietary needs, last conversations, gift ideas, follow-ups, and the context that helps you show up well. Mob keeps those details organized without making you maintain another spreadsheet or click through a dashboard.\n\n<p align=\"center\">\n  <img src=\"docs/assets/mcp-card.png\" alt=\"Connect your AI assistant to Mob over MCP\" width=\"760\">\n</p>\n\n## What Mob helps with\n\n- Build rich contact profiles from everyday conversation.\n- Remember relationships, notes, preferences, birthdays, reminders, gifts, debts, tasks, and shared history.\n- See timelines and search across everything you know about your contacts.\n- Connect AI assistants over MCP, use the web app when you want to browse, and automate through the public API.\n\n## Get started\n\nHosted Mob is free during beta with all core features enabled.\n\n- **Live demo:** <https://demo.mobcrm.au/app/>\n- **Sign up:** <https://mobcrm.au/auth/register?from=web>\n- **Documentation:** <https://mobcrm.au/docs/>\n\n## Self-hosting\n\nMob is open source and can be self-hosted with Node.js and SQLite. See the **[self-hosting guide](https://mobcrm.au/docs/self-hosting)** for installation, environment variables, persistent storage, email, and deployment notes.\n\n## Open source, license, and support\n\nMob is available under the [Functional Source License 1.1 (MIT Future License)](LICENSE) - free to use, modify, and self-host for any non-competing purpose, and it converts to the MIT License two years after each release. For hosted beta support, account help, or feedback, email [mobsupport@benkaiser.dev](mailto:mobsupport@benkaiser.dev).\n",
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