{
  "markdown": "# Autostackup MCP Suite\n\n> **The AI operating system for founders** — plug Claude directly into your sales pipeline, marketing strategy, and business operations. No new apps. No new dashboards. Just ask Claude and get expert-grade output instantly.\n\n[![npm](https://img.shields.io/npm/v/@autostackup/sales)](https://www.npmjs.com/package/@autostackup/sales)\n[![npm](https://img.shields.io/npm/v/@autostackup/marketing)](https://www.npmjs.com/package/@autostackup/marketing)\n[![License: MIT](https://img.shields.io/badge/License-MIT-yellow.svg)](https://opensource.org/licenses/MIT)\n\n---\n\n## What is this?\n\nMost MCP servers connect Claude to APIs — they let you *read and write data*. Autostackup does something different: it gives Claude **business intelligence frameworks** — the strategic thinking tools that consultants, growth teams, and sales leaders use every day.\n\nAsk Claude to qualify a lead using BANT and MEDDIC. Ask it to build a full IMC campaign across Meta and Google. Ask it to audit your marketing strategy against Kotler's 9-element framework. It does it — structured, scored, and actionable — in seconds.\n\n---\n\n## Packages\n\n| Package | Install | What it does |\n|---------|---------|--------------|\n| [`@autostackup/sales`](#autostackupsales) | `npx @autostackup/sales` | Lead qualification, pipeline tracking, ICP scoring, outreach generation |\n| [`@autostackup/marketing`](#autostackupmarketing) | `npx @autostackup/marketing` | Kotler 9-element analysis, IMC campaign planning, audience segmentation |\n| `@autostackup/hr` | 🔜 Coming soon | Recruitment screening, onboarding protocol, offer generation |\n| `@autostackup/research` | 🔜 Coming soon | Trend scanning, competitor intelligence, market sizing |\n| `@autostackup/founder` | 🔜 Coming soon | Orchestrator — ties all modules together from idea to launch |\n\n---\n\n## Quick Setup (Claude Desktop)\n\nAdd to your Claude Desktop config file:\n\n**Mac:** `~/Library/Application Support/Claude/claude_desktop_config.json`\n**Windows:** `%APPDATA%\\Claude\\claude_desktop_config.json`\n\n```json\n{\n  \"mcpServers\": {\n    \"autostackup-sales\": {\n      \"command\": \"npx\",\n      \"args\": [\"-y\", \"@autostackup/sales\"],\n      \"env\": {\n        \"HUNTER_API_KEY\": \"your-hunter-key-optional\",\n        \"APOLLO_API_KEY\": \"your-apollo-key-optional\"\n      }\n    },\n    \"autostackup-marketing\": {\n      \"command\": \"npx\",\n      \"args\": [\"-y\", \"@autostackup/marketing\"]\n    }\n  }\n}\n```\n\nRestart Claude Desktop. Done. Every tool below is now available.\n\n---\n\n## @autostackup/sales\n\n> **Turn Claude into a senior sales strategist.** Qualify leads, score fit, write outreach, and track your pipeline — all from a conversation.\n\n### `qualify_lead` — BANT + MEDDIC Dual Qualification\n\nMost teams use BANT *or* MEDDIC. This tool runs both simultaneously and gives you a combined score, tier, and action plan.\n\n**What it does:**\n- Scores your lead on **Budget, Authority, Need, and Timeline** (BANT)\n- Cross-validates using **Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain, and Champion** (MEDDIC)\n- Returns a **tier** (A = close now / B = develop / C = nurture / D = deprioritize)\n- Lists specific **strengths** in this deal (\"Decision maker is at VP level\", \"Timeline is defined\")\n- Lists specific **gaps** (\"Budget not established\", \"Competing against 2 vendors\")\n- Recommends the **exact next step** (\"Schedule executive alignment call and begin proposal draft\")\n\n**Example prompt:**\n> \"Qualify this lead: Acme Corp, 200 employees, SaaS company. Decision maker is the VP of Operations. They need to reduce manual reporting time by 80%. Budget is ~$50k/year. They want to decide by end of quarter.\"\n\n---\n\n### `score_icp` — Ideal Customer Profile Fit Scoring\n\nBefore you spend time on a lead, know if they actually fit. Define your ICP once and score every prospect against it automatically.\n\n**What it does:**\n- Takes your **ICP definition** — target industries, company sizes, job titles, geographies, and must-have attributes\n- Scores any prospect against each dimension\n- Returns a **fit score (0–100)** and tier (A/B/C/DQ)\n- **Disqualifies automatically** if must-have criteria aren't met — with clear reasons\n- Breaks down exactly which dimensions matched and which didn't\n\n**Example prompt:**\n> \"Score this prospect against my ICP: we sell to B2B SaaS companies, 50–500 employees, targeting Head of Finance or CFO, in the US or UK. The prospect is a 300-person fintech company in London, contact is the Chief Financial Officer.\"\n\n---\n\n### `track_pipeline` — Weighted Pipeline Forecast + Risk Detection\n\nSee your entire pipeline clearly — not just deal stages, but which deals are going cold, which are at risk of slipping, and what your realistic revenue forecast looks like.\n\n**What it does:**\n- Calculates **weighted forecast** (deal value × probability) for each stage\n- Detects **stale deals** — any deal with no activity in 14+ days gets flagged\n- Flags **at-risk deals** — closing soon but probability is still low\n- Marks **overdue deals** — expected close date has passed\n- Returns a **stage breakdown** (count + value per stage)\n- Generates a **urgent actions list** (\"Follow up with Jane at Acme — no activity for 21 days\")\n- Computes your **win rate** across closed deals\n\n**Example prompt:**\n> \"Track my pipeline: I have 8 deals — [list them with stage, value, last activity, and expected close date]. Give me the forecast and tell me what needs attention this week.\"\n\n---\n\n### `generate_outreach` — Personalized Multi-Channel Sales Copy\n\nStop writing cold emails from scratch. Generate personalized, channel-appropriate outreach in seconds — with multiple subject line options and a follow-up sequence included.\n\n**What it does:**\n- Generates outreach for **email, LinkedIn, or SMS**\n- Supports three tones: **formal, conversational, or bold**\n- Builds the message around your **value proposition and their specific pain point**\n- Includes **social proof** if you provide a case study or stat\n- Returns **4 subject line variants** to A/B test\n- Includes a **follow-up email** pre-written and ready to send\n- For LinkedIn: generates a **connection note** (under 300 characters)\n- Adds **channel-specific tips** (send times, A/B testing advice, tone guidance)\n\n**Example prompt:**\n> \"Write a cold email to Sarah Chen, VP of Marketing at GrowthCo (a 150-person B2B SaaS company). We help marketing teams cut campaign reporting time by 70%. Conversational tone, CTA is a 15-min call.\"\n\n---\n\n### `enrich_lead` — Live Contact & Company Enrichment\n\nGet verified emails, phone numbers, job titles, and company data for any lead — without leaving Claude.\n\n**What it does:**\n- Queries **Hunter.io** (domain search or email verification) or **Apollo.io** (contact match)\n- Returns verified contact data, company firmographics, and social profiles\n- Requires your own API key (BYOK) — your data stays yours\n\n**Requires:** `HUNTER_API_KEY` or `APOLLO_API_KEY` in your MCP config env.\n\n---\n\n## @autostackup/marketing\n\n> **Give Claude the strategic frameworks that marketing consultants charge thousands for.** Kotler's 9-element mix, full IMC campaign planning, and audience segmentation — ready in minutes.\n\n### `kotler_analysis` — 9-Element Marketing Mix Audit\n\nPhilip Kotler's marketing mix framework covers every dimension of how a business goes to market. This tool scores your company across all 9 elements and tells you exactly what to fix first.\n\n**The 9 elements scored:**\n\n| Element | What's evaluated |\n|---------|-----------------|\n| **Product** | Differentiation, feature depth, product-market fit evidence |\n| **Price** | Value-based vs. cost-plus, price point definition, tiering |\n| **Place** | Channel count, digital presence, channel conflict risk |\n| **Promotion** | Active channels, message consistency, content strategy |\n| **People** | Sales, support, and customer success structure |\n| **Process** | Delivery process documentation, SLA definition |\n| **Physical Evidence** | Social proof, reviews, website quality, packaging |\n| **Positioning** | Target clarity, differentiation statement, competitive framing |\n| **Performance** | KPI tracking, revenue-connected metrics, reporting cadence |\n\n**What you get:**\n- A **score (0–100) for each element** with the reasoning behind it\n- An **overall score and rating** (Strong / Developing / Needs Work)\n- A clear list of **strengths** to protect and **gaps** to close\n- **Top 3 priority actions** ranked by urgency\n- A **strategic summary** you can use in board presentations or investor updates\n\n**Example prompt:**\n> \"Run a Kotler analysis on my SaaS company. We sell project management software to construction firms. [Describe your product, pricing, channels, promotions, team, process, evidence, positioning, and KPIs].\"\n\n---\n\n### `plan_imc_campaign` — Integrated Marketing Communications Plan\n\nBuilding a campaign across multiple channels is complex. This tool handles the strategy, budget allocation, channel-specific tactics, creative brief, and launch checklist — all in one output.\n\n**What it does:**\n\n**Budget allocation** — Splits your budget across channels intelligently based on your objective:\n- *Awareness* → heavier on Meta reach + YouTube\n- *Consideration* → balanced Meta + Google Search\n- *Conversion* → heavier on Google Search + Performance Max + retargeting\n- *Retention* → heavier on email + remarketing\n\n**Meta (Facebook/Instagram) plan:**\n- Campaign objective mapped to Meta's buying types\n- Full funnel structure (TOFU/MOFU/BOFU) with budget splits per layer\n- Audience recommendations (Lookalike 1%, Lookalike 5%, interest stacks, retargeting windows)\n- Ad format recommendations by objective (Reels, carousels, collection, lead forms)\n- 4 copy angles to test (problem-led, social proof, curiosity, direct offer)\n- Testing protocol (week 1–2 test → week 3–4 optimize → scale)\n\n**Google Ads plan:**\n- Campaign types by objective (Search, Display, Performance Max, YouTube)\n- Keyword strategy (exact, phrase, broad match with guidance)\n- Negative keyword list\n- Responsive Search Ad copy structure (15 headlines, 4 descriptions)\n- All recommended extensions (sitelinks, callouts, structured snippets, lead forms)\n\n**Email plan** (if enabled):\n- Sequence length and cadence\n- Email-by-email breakdown with subject focus and conversion goal\n- Open rate, CTR, and unsubscribe rate targets\n\n**Content plan** (if enabled):\n- Pillar topics for the campaign\n- Content types and publishing cadence\n- SEO keyword intent guidance\n\n**Plus:**\n- **Week-by-week timeline** from setup to scale\n- **KPIs** tied to your objective (not vanity metrics)\n- **Creative needs list** — exact dimensions and specs for every asset\n- **Launch checklist** — pixel verification, UTM setup, brand safety, account approvals\n\n**Example prompt:**\n> \"Plan an IMC campaign for my SaaS product targeting mid-market HR managers in the US. Objective is conversion. Budget $15,000 over 8 weeks. Use Meta and Google. Key message: cut HR admin time by 50%.\"\n\n---\n\n### `segment_audience` — Persona Map + Messaging Matrix\n\nBefore you spend on ads, know exactly who you're talking to, what they care about, and which channel reaches them best.\n\n**What it does:**\n- Builds **3–4 audience segments** based on your product, problem, and existing customers\n- For each segment: characteristics, pain points, buying triggers, and estimated market size\n- Assigns a **priority order** (who to go after first and why)\n- Defines a **messaging approach** per segment (problem-led, proof-led, value-led)\n- Builds a **messaging matrix** — headline, subheadline, and CTA tailored for each segment\n- Gives **channel recommendations** calibrated for B2B, B2C, or both\n- Includes a **community strategy** (LinkedIn groups, Discord, WhatsApp, conferences)\n\n**Example prompt:**\n> \"Segment the audience for my B2B project management tool for construction companies. I solve the problem of missed deadlines and miscommunication between contractors and clients.\"\n\n---\n\n## Works Best Alongside These MCPs\n\nAutostackup is the **strategy and intelligence layer**. For data and execution, pair it with these battle-tested tools:\n\n| Need | Recommended MCP |\n|------|----------------|\n| Live lead search & enrichment | [Inferensys/apollo-io-mcp](https://github.com/Inferensys/apollo-io-mcp) — 27 Apollo.io tools |\n| CRM (Pipedrive) | [iamsamuelfraga/mcp-pipedrive](https://github.com/iamsamuelfraga/mcp-pipedrive) — 100+ tools |\n| Cold email sequences | [LeadMagic/smartlead-mcp-server](https://github.com/LeadMagic/smartlead-mcp-server) — 113 tools |\n| Meta Ads execution | [mikusnuz/meta-ads-mcp](https://github.com/mikusnuz/meta-ads-mcp) — 135 tools |\n| Google Analytics | [ruchernchong/mcp-server-google-analytics](https://github.com/ruchernchong/mcp-server-google-analytics) |\n\n---\n\n## Roadmap\n\n```\n✅ v0.1  @autostackup/core       — Shared types, response helpers\n✅ v0.1  @autostackup/sales      — 5 tools: qualify, score, track, outreach, enrich\n✅ v0.1  @autostackup/marketing  — 3 tools: Kotler, IMC, audience\n🔜 v0.2  @autostackup/hr         — Recruitment screening, onboarding, offer letters\n🔜 v0.3  @autostackup/research   — Trend analysis, competitor scanning, market sizing\n🔜 v0.4  @autostackup/legal      — Document review, contract risk, clause extraction\n🔜 v1.0  @autostackup/founder    — Full orchestrator: concept → plan → launch\n```\n\n---\n\n## API Keys\n\n| Key | Used by | Where to get it |\n|-----|---------|----------------|\n| `HUNTER_API_KEY` | `enrich_lead` (Hunter mode) | [hunter.io](https://hunter.io) |\n| `APOLLO_API_KEY` | `enrich_lead` (Apollo mode) | [apollo.io](https://apollo.io) |\n\nAll other tools run entirely on Claude — no external API keys needed.\n\n---\n\n## Contributing\n\nPRs welcome. Each tool lives in its own file under `packages/<module>/src/tools/`. Adding a new tool means:\n\n1. Create `packages/<module>/src/tools/your-tool.ts`\n2. Export it from `src/index.ts`\n3. Register it in `src/server.ts`\n4. Open a PR with a one-line description of what the tool does\n\n---\n\n## License\n\nMIT — free to use, fork, and build on.\n\n---\n\n*Built by [autostackup](https://www.npmjs.com/~autostackup) — the AI operating system for founders.*\n",
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